Online Advertising
Why Every Business Should Spend at Least $1 per Day on Facebook Ads
For the last three years I've constantly recommended Facebook ads. I recommend them to both B2C and B2B businesses. I recommend them to local theaters and comedians here in Charleston, SC. I recommend them to everyone who wants to grow awareness about anything they're doing. Here's why.
How I Made $13,490.50 With Adsense Last November
Black Friday: Thanksgiving’s Annual After-Party. It’s almost here--the shopping party that consumers have been waiting for since last Christmas! As the unofficial opening of the holiday shopping season, the Friday after Thanksgiving or “Black Friday” is hands-down THE most promoted day of the year.
5 SEO Tactics to Explore in 2011
It's the New Year and I can guarantee there will be a ton of new people at my gym this week ready to work on their resolutions (and generally getting in the way ). In SEO, some resolutions might include working on personal sites (I might have a few abandoned sites...) or writing more blog posts. Resolutions have never really worked for me though. So instead of giving you SEO resolutions for 2011, I'd like to inspire some exploration in the New Year when it comes to your search marketing campaigns.
7 Predictions for SEO in 2011
It's that magical time of year when all of us who foolishly assumed the mantle of clairvoyance last December check up on our abilities and repeat our arrogant presumption again. Not surprisingly, something compels me to try again, despite the odds, but I am feeling a bit whimsical tonight, so let's make a game out of the prediction practice. For each prediction (mine and others), w...
Launching a New Website: 18 Steps to Successful Metrics & Marketing
The process of launching a new website is, for many entrepreneurs, bloggers and business owners, an uncertain and scary prospect. This is often due to both unanswered questions and incomplete knowledge of which questions to ask. In this post, I'll give my best recommendations for launching a new site...Level Up Your SEO Skills With Our Free Training
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Search and Social Media FAILs by California Gubernatorial Candidates Meg Whitman and Jerry Brown
The race for governor positions across the US is on, and in California it has been a hotly debated race between Republican ex-eBay CEO Meg Whitman and Democratic mediocre-record-producing Jerry Brown. I'm going to vote for a California governor this Tuesday, and while I was doing my research on the candidates, I can't help but to notice how they're doing in search & social. So I poked around in some data, and here's what I've found about what people want to know about our California candidates and how well they're addressing their audiences through search & social channels online. PEOPLE L...
Imitation is Better than Innovation: How to Imitate in SEO
Imitation is underappreciated in today’s business world (and, as we'll later see, in SEO). For example, did you know that: - Coca Cola imitated RC Cola in replicating its diet cola product - Visa and Mastercard imitated the credit card concept from Diners Club - McDonalds took the fast food chain concept from White Castle T...
The 12-Step Landing Page Rehab Program [Infographic]
As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear: “My name is Earl. My conversion rate sucks, and I can't stop sending expensive PPC traffic to my homepage.” Feel better? You should. You just ...
6 Ways to Learn SEO
One of the most common questions we receive here at SEOmoz is "What's the best way to learn SEO?" There are many ways to answer, but in this post, I'm going to cover the responses I give most often and those I've seen have the most success. But, before I describe each of these, it pays to understand that not all learning methodologies are the same in style, substance or where the...
Don't Fall Into the Trap of A/B Testing Minutiae
Jason Cohen recently authored a post on A/B testing that deserves both broader awareness and a deeper dive. Most of us in the online marketing world are aware of the power A/B tests can bring through improved click-through, sign-up and conversion rates. Getting a higher percentage of visitors to a page to take a desired action is power...