Online Advertising

My Story: How Facebook Advertising Performed vs. Google AdWords

While no advertising platform is guaranteed to yield consistent slam dunks, Facebook Advertising is showing plenty of promise for many brands.

Click-Through Rate Isn't Everything: 8 Ways to Improve Your Online Display Ads

If someone is browsing the web and sees an ad, can it influence a purchase decision? Are searchers more responsive to display ads at different stages in the buying cycle? What actions do people take after seeing an ad that captures their interest? Mediative recently conducted and released a research study that looks at how display ads can drive purchase behaviour, ultimately wanting to know how indicative of purchase behaviour a click on an ad was, and if clicks on display ads even matter anymore when it comes to driving purchase behaviour and measuring campaign success.

How to Know if a Prospect is Ready for PPC

If your agency provides PPC services, one of the best answers you can add to your repertoire for discussions with prospects is "not yet."

The Alleged $7.5 Billion Fraud in Online Advertising

Online advertising is often based around the idea of an "impression," but few of us actually know what that means. We assume it means some sort of interaction with a human being, but as it turns out, we're quite wrong. Today we dive into some staggering statistics with Samuel Scott.

How to Choose a PPC Agency

Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.

A Simple Guide to Overcoming Ad Blindness for Publishers

Ads don't do your brand much good if no one sees them. That's why it's important to understand how readers view them, which allows you to optimize the ad and the content they're a part of for greater performance.

Stop Bidding on These Brand Keywords in PPC

What's your stance on bidding for brand keyword terms: Always? Never? No matter where you fall on the spectrum of opinions, this approach will likely open your eyes and help you put more money in your clients' pockets.

Wait, Paid Media Investments Can Yield SEO Value?!

Investing in advertising can lead to substantial return through organic channels. In today's Whiteboard Friday, Rand walks us through how that works.

Everything You Need To Know About Sponsored Content

Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.

Getting Started With Paid Promotions

Paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel, delivering the right content, at the right time, to the right person. Here's how to get started!

Developing Innovative Content: What You Need to Know

Most of the time, we're building content that communicates: ideas, stories, news and guidance – you get the idea. But what about when content needs a little extra punch to grab your user's attention? Richard Baxter explains.

How to Set Up and Use Twitter Lead Generation Cards in Your Tweets for Free!

Working as an in-house SEO strategist for a small business forces me to get "scrappy" every day with tools and techniques. I'm constantly on the lookout for an opportunity that can help my company market to broader audiences for less money. Here's how to set up your Twitter Cards for free!