Digital Marketing Agencies
Whether you’re a senior member of your agency's team or you’re just joining the ranks, knowing how to help your clients succeed is crucial. And representing multiple clients as part of a digital marketing agency presents its own unique set of challenges. How do you retain clients and ensure they are happy with your services? What lessons can you learn from lost clients? How do you get buy-in from clients for new SEO initiatives? We answer all that and more here on the Moz Blog. Here we’ve added some of our favorite resources, and you'll find the most recent blog posts below.
Moz Agency Solutions : Learn how the Moz tool can help your agency meet the needs of your clients.
The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.
MozPod — A Moz Podcast Series : Listen to real stories from rel marketers in this engaging podcast series. Chima Mmeje, takes you behind the scenes with marketers, SEOs, and business owners from throughout the industry. Sharing stories of resilience, innovation, and success, and a few missteps along the way.
Designing to Make Customers
Consider one of the most compelling and confusing parts of online economies -- once someone finds your website, what exactly will they choose to do with it? With a little clever planning the answer is: whatever you want them to.Let's say you've have visitors flocking to your website. They're looking everywhere, at all your pages. Now what? You need to create a clear Action Pa...
Which Do YOU Need: Traffic or Customers?
Doing business on the Internet means you have an unlimited audience -- it also means you have many competitors. Thankfully you also have numerous options to build your personal path to success on the web. They fall into two rough groups: Traffic and Customers.Building TrafficTraffic is all the people that ...
17 New Rules for Successful E-Commerce Websites
E-commerce has, for the most part, evolved far beyond the late 1990's cliches of hair-wrenching, sanity-shattering slogs through yet another "clever" designer's take on how shopping on the web should be. Standards prevailed, usability won out, and we're now free to spend our collective $107 million (Census.gov e-commerce sta...
Web Design Survey from AListApart... Should SEOmoz Do Likewise?
Yesterday, one of the most popular web design portals, AListApart, unveiled their latest project - a survey for web designers and developers. Here's their pitch: People who make websites have been at it for more than a dozen years, yet almost nothing is known, statistically, about our profession. Who are we? Where do we live? What are ou...
The Page Bloat Disease & Why You Should Eliminate Extraneous Pages
Many of the large content and e-commerce sites we've worked with experience a disease I like to call "page bloat." Symptoms include pagination of content pages, creation of new pages that simply provide alternate navigation methods and site architecture design that follows the little-known usability rule from well-known guru, Wrongy McLovestoClick - "more pages are always better...Level Up Your SEO Skills With Our Free Training
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QA within the Web development sector
Over the past quarter as my own web development skills have taken a significant ramp-up - I know how to use CSS float styles! - I've begun taking an eye to the regard of QA and it's importance within rapid-development commercial environments. Across the board as an industry we are breaking out the latest tools (eg. UGC, social communities, ala Web 2.0!) , harnessing emerging tech...
Put Your Best Foot Forward: 19 Gorgeous Website Footers
Footers are important. Usually, they are a repetition of the primary navigation and contain anything that is considered "the fine print," such as copyright information and privacy policies. With the rising popularity of standards based design, they also have become the home for buttons that show off standards compliance. While doing a ...
This Message Will Self-Destruct in 10 Seconds
You have anywhere from 4-10 seconds to engage my attention before I’m gone... Before I click away, close the window and head over to your competitor’s site for a dose of instant gratification. I shouldn’t have to piece together the objective of your page—this isn’t a TV crime drama, and even if it were, the plot would be more obvious than ...
Traits (Most) Good Web Developers Have
As a follow up to Matt's How to Hire a Good Web Developer article, I thought I would expand on the subject a little more and discuss common traits good web developers have. These are things I've noticed in working with or talking to web developers at all skill levels -- from someone who still uses Front Page all the way to Google emp...
5 Tips for Hiding Your Email Address from Spammers
I've been doing work on a website for one of our clients, and I noticed they followed a trend with their email address that I've seen a lot. They were getting lots of spam at their contact email address, i.e. contact@company.com, so they replaced it with contact2@company.com as a last ditch method to stop the avalanche of spam.While this works, it doesn't get to the root of the p...