Digital Marketing Agencies
Whether you’re a senior member of your agency's team or you’re just joining the ranks, knowing how to help your clients succeed is crucial. And representing multiple clients as part of a digital marketing agency presents its own unique set of challenges. How do you retain clients and ensure they are happy with your services? What lessons can you learn from lost clients? How do you get buy-in from clients for new SEO initiatives? We answer all that and more here on the Moz Blog. Here we’ve added some of our favorite resources, and you'll find the most recent blog posts below.
Moz Agency Solutions : Learn how the Moz tool can help your agency meet the needs of your clients.
The Practical Marketer Webinar Series : Learn how industry professionals are using AI to improve workflows and supplement their existing SEO tools in this webinar series hosted by Chima Mmeje. Each episode covers a different topic with marketers from around the world.
MozPod — A Moz Podcast Series : Listen to real stories from rel marketers in this engaging podcast series. Chima Mmeje, takes you behind the scenes with marketers, SEOs, and business owners from throughout the industry. Sharing stories of resilience, innovation, and success, and a few missteps along the way.
How to Convince a Client They Don't Need a Splash Page
Following up yesterday's article, How to Convince a Client their Site Doesn't Need Music, I decided to write a similar one about splash pages. Splash pages are the pages that the user sees before they actually get to a website; typically, they're flash and offer some kind of introductory animation. The user clicks "Skip Intro&qu...
Rebuilding Avatar Financial in CakePHP
Unless you've been living under a rock for the past couple of years, you may have heard about Ruby on Rails. It's the latest greatest web development platform that has become immensely popula...
What Does Your Trained Eye See?
Recently I've started working with Rand on doing site analyses for our clients. He's taken me under his wing by walking me through a typical site analysis and telling me what to look for. Obviously, since Rand is the resident expert, it is easy for him to know what to look for and what to recommend to the client.Unfortunately, up until I started working for SEOmoz, I was accustomed to ...
Link Density - A Method for Increasing Page Views
A friend of mine runs a content-based website monetized largely through page views. He recently shared a tactic with me that's been immensely successful in improving the number of page views per visit. His terminology - "link density." Link density refers specifically to the placement and number of links on a content page. For example, this page on ...
Helping to Build the Web: A Day in the Life of a Web Developer
When people ask me what I do, I tell them that I am a "Web Developer". It's more accurate than "Web Designer" and much less narcissistic than "Webmaster." Even still, people have a hard time grasping what I do every day at my job. I'm sure if you asked 3 very important people in my life -- my girlfriend, mother, and best friend -- what I did at work every day...Level Up Your SEO Skills With Our Free Training
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How to use AJAX: 5 Real World Examples
I've always subscribed to the "content, content, content" philosophy of developing successful web sites. In my former life as a freelance web developer, I've far too often seen clients get neck deep in logo and font choices -- subsequently ignoring the main reason they got on the web in the first place: content. Unless you have useful, reliable and frequently updated content,...
Livejournal's Awesome 404 Error
When dealing with client recommendations for design, usability, and accessibility, we always stress the importance of a custom 404 page. Why? Because I think everyone gets a little sick of seeing standard pages that do little to direct users toward a useful solution. These boring, default 404s are not friendly, they're hostile. And without the proper presentation they risk scaring away less savvy ...
Discussion on Persuasion Architecture at Cre8asite
Reading through the the thread - Persuasion Architecture and the Art of Agreement for Website Success - is inspiring. Although the discussion starts with a short review (by Kim) of the Eisenberg brothers' new book, it evolves into a stirring debate and exploration of how websites can influence user actions. From the t...
Is There Such a Thing as Too Much Accessibility?
I've been working on a site audit for the past week or so and have come to an exhaustively thorough section regarding usability and accessibility. While I'm not denying that this sort of information is extremely valuable when optimizing a website, my question to you guys is how much information is too much? How much information about making a site disabled user-friendly should a client receive? Ho...
Crafting Compelling Home Pages
Bare Naked App kindly pointed out that Skype's home page is one of the most compelling, well written homepages ever created. They properly target their audience, make the site fun, easy-to-learn and hard to resist. And, to top it off, the video walkthrough of Skype's service is pr...