E-Commerce SEO
E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
Another Trademark and SEO Related Lawsuit: U-Haul vs. Hire A Helper
May It Please the Mozzers, Today I'm discussing a case involving alleged trademark infringement and meta tags. It's very dangerous to outrank your competitor, especially if that competitor has limitless pockets and very generic registered trademarks.
Comparative Advertising: Can I Talk About My Competitor On My Website?
May It Please the Mozzers, I am often asked, "Can I talk about my competitor on my website?" To answer this question, I thought I would do a quick post about comparative advertising. The Federal Trade Commission promotes lawful comparative advertising as a great way to inform consumers and increase competition. Describing how your pro...
Trademark SEO Update: Jason Gambert Loses Two Motions and Must Ask Permission Before Filing Any More Motions
May It Please the Mozzers, I have an update on the Jason Gambert Saga. For those of you wanting a refresher, please see my first post on the internet marketer trying to trademark "SEO" and ...
Does Your SEO Consulting Contract Have a Clause Limiting Your Liability?
May It Please the Mozzers,...
Manage Risk By Including an Indemnification Clause in Your SEO Consulting Contracts
May It Please the Mozzers, Continuing my mini-series on SEO contract clauses, today's Legal Monday focuses on indemnification clauses. These kinds of provisions are standard in many consulting contracts. They can be extremely valuable or extremely dangerous in your contract. Therefore it is very important to understand and use them intelligently. Inde...Level Up Your SEO Skills With Our Free Training
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Why You Should Give Yourself the "Opportunity to Cure" in Your SEO Consulting Contracts
May It Please the Mozzers, Last week, many of you requested more posts on common contract clauses. Your wish is my command: Today, I'm very briefly going to review "opportunity to cure" provisions. This provision is valuable for any one providing a good or service. ...
Manage Client Expectations And Reduce Your Risk By Including A Warranty Disclaimer In Your Client Contracts
May It Please the Mozzers, Today's Legal Monday is brief (for a change!), but very important for anyone doing SEO consulting. When selling their products, consultants tend to use overstate their abilities and over promise on deliverables. It is important to resist this temptation and communicate as effectively and honestly with clients as possibl...
Regulating Online "Identity Theft"
Reputation management problems are delicate enough when a company or an individual discovers negative press in search results for its name or common keywords. The situation becomes even worse when undesirable results are not the work of a disgruntled person writing about another, but of someone pretending to be someone else. With the growth of social media and, specifically, social networking, thi...
What To Do When Google Bans Your Site Because Of A Bogus DMCA Take-Down Notice
I've had a few different people approach me because their sites have been banned by Google based on the filing of a DMCA Take-Down Notice. Their sites are gone from the SERPS and people want to know SEO and legal strategies for getting around this problem. Today I'm going to share the best legal response to this problem. Your best bet for getting content restored is to file a counter-notification in accordance with the DMCA. I'll give you some background information and then some sites with more detailed information and examples below.
DSW Sues Zappos.com for Trademark Infringement Over Affiliates' Review Sites
May It Please the Mozzers, Today's Legal Monday has a little bit of everything, affiliate marketing, Twitter, Trademark Infringement, big name players, and stealth marketing. DSW, a large shoe retailer, filed a federal trademark infringement case last month against the online darling Zappos.com. ...