E-Commerce SEO
E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
Choosing An SEO Friendly Ecommerce Platform: 20 Features To Look For
What SEO features should you look for when choosing an ecommerce solution for your online store? The majority of the most popular ecommerce platforms claim to be SEO-friendly. However, there is no objective definition for the terms “SEO friendly;” some platforms that claim to be SEO-friendly actually lack important SEO features. Whether you are choosing a shopping cart, hosted ecommerce, or more customized ecommerce solution, you need to compare the SEO features that the platform offers against this list of 20 SEO features.
Guide to eCommerce Facets, Filters and Categories
A common question about big websites is “what do I index?” This question is further complicated with eCommerce websites that have a larger demand for better categorization and user features to help consumers find what they are looking to buy.
Managing a Large E-commerce Website
How to start managing a large e-commerce website: from infrastructure and seasonal products to working with an awesome team at the enterprise-level.
Q&A From E-Commerce SEO: Fix and Avoid Common Issues Webinar
Mozzers just can't get enough of e-commerce. On July 31st, Everett did a webinar for us about tips and tricks for making your e-commerce sites SEO-friendly. As attendees had a ton of questions -- not all of which we could answer in our limited time together, we wanted to make sure they all were answered.
I Want To Be Like Rhea Drysdale
May It Please the Mozzers, I haven't written on the blog in months, but I simply couldn't let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. She's my hero and I want to be just like her--A woman of action and humble fortitude. ...Level Up Your SEO Skills With Our Free Training
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Blurring the Boundaries Between Fair Use and Copyright Violation: NYTimes and GateHouse Media Settle
May It Please the Mozzers, Content aggregators should pay attention to a recent settlement between the New York Times and GateHouse Media. According to Online Media Daily, the New York Times agreed to remove headlines and first sentences of GateHouse articles referenced by the New York Times on one of its content aggregator sites, Boston.com. Is this case part of a trend?
Collecting Past Due Payments From Clients
May It Please the Mozzers, I want to briefly touch on some collections methods and issues today. The first step is to try and collect the money yourself with follow-up invoices, letters and an offer of a payment plan. In this stage you can often accomplish two important things: getting a personal guarantee from the business owner, and getting the...
Florida Blogger Gets California Defamation Lawsuit Dismissed for Lack of Jurisdiction
May It Please the Mozzers, The world is filled with all kinds of nutty people. Mostly, this is a wonderful thing. But sometimes people go too far. This case involves two lawyers, a messy breakup, and a blog about "Guns, God, Food, Beer, Tools, Politics, and Whining." Stephen Hogge, a Florida attorney, operates the blog ...
Washington State Sues SEO Company Visible.net
May It Please the Mozzers, The Washington State Attorney General announced in a press release yesterday that it was suing a Redmond-based SEO company, Visible.net. According to the Complaint, Visible also does business under the name WebMarketingSource.com, Caputures.com, and Captures.com (that's not a typo). The AG...
How to Respond to a Subpoena for User Information
If you have a site that includes user-generated content, you may one day receive a subpoena asking you for personally identifying information about your users. Receiving a subpoena can be intimidating and you often don't have a lot of time to respond. This post is designed to give you some high-level steps to follow.