E-Commerce SEO
E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
Pruning Your eCommerce Site: How & Why
Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.
What You Need to Know about Google’s New Online Product Inventory Update Feed
Most of the large ecommerce companies are publishing Google shopping ads using Merchant Center. Because of the heavy rush and frequent purchases, they have to update their feeds and submit to Merchant Center on a real-time basis. Sometimes this makes them inefficient in displaying the latest status of product ads.Google announced an enhancement earlier this year, via the online pr...
How to Create Emotional Experiences in Your Online Stores
A compelling story is one of the best sales assets known to man, but is one of the most-ignored tools in marketing. Learn the benefits of sharing your story more effectively.
Inbound Lead Generation: eCommerce Marketing's Missing Link
If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. Learn how to add lead generation and contact nurturing to your inbound marketing toolkit.
Case Study: How An OpenCart Store Used Caching To Improve Page Load Speed
Page load speed is an important factor in optimizing website performance. These tips will have your ecommerce pages loading faster in no time.Level Up Your SEO Skills With Our Free Training
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Leveraging Panda to Get Out of Product Feed Jail
This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.
E-Commerce KPI Study: There's (Finally) a Benchmark for That
Wolfgang Digital analyzed 30 sites totaling 56 million visits to find out how your standard KPIs (bounce rate, session duration, percent of mobile revenue, and more) correlate to conversions.
Setting Up Magento for the Search Engines
Looking to optimize your Magento site for search? It's easier than you think and well worth the effort. With a few simple adjustments, your site could be a favorite of search engines and web searchers.
How to Build Your Own Free Amazon Organic Search Rank Tracker
This post guides you through setting up and running a rank tracker for organic searches in Amazon.com. Best of all? The tools it requires are free (for now).
How to Rank Well in Amazon, the US's Largest Product Search Engine
The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank.