E-Commerce SEO
E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
New Findings Show Google Organic Clicks Shifting to Paid
One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?
The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways
Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success.
Structuring URLs for Easy Data Gathering and Maximum Efficiency
When deciding on URL structure, there's a lot to take into account — and a convoluted structure can result in wasted hours and dollars when trying to gather and analyze data. Learn about creating efficient, logical URL patterns from the get-go.
Easy Marketing Investments to Improve Your E-Commerce Store
Learn the best ways to invest time and money into an e-commerce site with a few small-scale investments that can help drive performance on conversions, SEO, and more.
How to Identify Your E-Commerce Product Page Keywords Using MozBar
Which keywords are right for your e-commerce product pages? Brian Childs walks you through how to simplify your research process on-the-go with the SEO toolbar.Level Up Your SEO Skills With Our Free Training
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How to Craft the Best Damn E-commerce Page on the Web
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
A Dozen Digestible Takeaways from 2016's E-Commerce Benchmarks Study
Wolfgang Digital analyzed Google Analytics insights from over 80 million website sessions and over a quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website KPIs for you to use as benchmarks.
The Future of e-Commerce: What if Users Could Skip Your Site?
There are signs that Google may someday allow for transactions directly in the SERPs. What would that mean for ecommerce sites, and how would optimization look?
4 Ways Copywriting Can Boost Your E-commerce Conversion Rates
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
Here’s How to Create a Product Page That Converts
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.