E-Commerce SEO
E-commerce is a special category of SEO, in part because Google treats queries that involve selling or financial transactions with extra care, and also because these can be extremely competitive verticals.
E-commerce SEO also faces unique challenges due to product catalogs, out-of-stock items, site architecture, trust issues and more. You not only need a solid baseline SEO strategy, you typically need to excel in all of these other areas as well. Here, we've included some of our top resources on E-commerce SEO, as well as the latest blog posts on the subject below.
How to Craft the Best Damn E-commerce Page on the Web : E-commerce pages are a dime a dozen, but if you want to stand out, Rand Fishkin shows you how to win your category.
Pruning Your eCommerce Site: How & Why : In a very tactical post, learn why bloat in your e-commerce store is your biggest enemy to ranking higher, and learn how to clean the cruft.
Easy Marketing Investments to Improve Your E-Commerce Store : Even before working on organic traffic, it's important to put your best foot forward with your online storefront.
How to Do a Content Audit : For e-commerce stores, content audits are essential to SEO success.
Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans
Where there’s need, fulfilment can be a public good, and where there’s upheaval, any possibility is worth considering. Necessities are emerging in bold relief on the map of each town and city. Demand must be met by determined small entrepreneurs to keep society functional.
How to Handle Temporarily Out-of-Stock Products for SEO
E-commerce sites face a unique situation in the current crisis: items that are going in and out of stock rapidly. How do you deal with temporarily out-of-stock items and still maintain search rankings?
What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study
The newest e-commerce KPI study report is here for 2020. Check out what the top 4 correlations were with conversions and head to the full study for more.
Custom Extraction Using an SEO Crawler for CRO and UX Insights
The e-commerce data you can harness using custom extraction via crawler tools is worth its weight in revenue. With a greater granularity of data at your fingertips, you can uncover CRO and user experience insights that can inform your optimizations and transform your customer experience.
Amazon vs. Google: Decoding the World's Largest E-commerce Search Engine
Google and Amazon have two very different business models. Knowing the difference between what drives their algorithms will help you better approach SEO on the two platforms.Level Up Your SEO Skills With Our Free Training
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How to Deliver JSON-LD Recommendations the Easy Way
When you work with large clients whose sites comprise thousands (or hundreds of thousands) of pages, it's a daunting task to add the necessary markup. In today's Whiteboard Friday, we welcome Sergey Stefoglo to share his framework for delivering JSON-LD recommendations in a structured and straightforward way.
21 Ways to Triple Your B2B E‑Commerce Conversions
The average e-commerce conversion rate is between 2–4% — but we don’t want to be average, do we? Olivia Ross shares 21 tactics for improving your B2B conversions.
Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins
Getting inventory online and competing with e-commerce giants is a huge obstacle for local retailers. In this interview with former Googler Mark Cummins, we explore the workings of a new option that takes advantage of the See What's In Store feature to gain a competitive edge.
Faceted Navigation Intro
Faceted navigation is a common solution for e-commerce sites, but managing it on the SEO side can quickly spin out of control. In this week's Whiteboard Friday, get a refresher on what faceted nav is and why it matters, then dive into a few key solutions that can help you overcome its obstacles.![The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]](https://outdoorsrank.com/images/blog/banners/ecommerce-65463a3_2021-03-30-223652.jpg?auto=compress%2Cformat&fit=crop&dm=1617143812&s=cc8b39eec6ca2b415764ce15a62ac788)
The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]
The number-one site engagement factor correlated with revenue volume for e-commerce: average number of sessions per user. See what this means for your 2019 strategy and check out the importance of an evolving message that hits searchers at multiple touchpoints along their journey.