Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Since March 2011 I'm a supporter of Save the Children with a sponsorship (the child I support is called Christopher and lives in Malawi). Before you read this article, I invite you to consider making a donation to a non-profit organization and help some people less lucky than ourselves.
Good news to all you link builders out there. SEOmoz just updated the PRO SEO Web Directory List. The long overdue update includes over 400 directories (up from 180) separated into three categories – Web, Local and....
In my last post I explained why free stuff is link building gold, and in this update I'm giving you 99 actionable ways to gain links by giving stuff away. By the end you'll have a ton of link building ideas, some of which I hope will be new to you. This is a springboard for new ideas, so I hope this 99 can become many m...
When you start out in link building, almost everyone recommends to check out your competitors. And I agree: it is very important to know who you're dealing with in the SERPs. Many people additionally recommend to "get" all those links your competitors have built so far. However, this can be a potentially dangerous and rather inefficient approach to link building...
Complete courses to master SEO basics
Learn Keyword Research like the pros
Win rankings and traffic from your competition
We're all a little tired of hearing 'content is king'. And it's increasingly difficult to make content stand out online. But a few companies are leading the way with their innovative use of data. There's the Guardian Datablog, Information is Beautiful and the ubiquitous OK Trends to name but a few. But sites like these are still in the minority. So there’s ample opportunity...
Guest blogging is a great way to build relevant links to your website from authoritative websites within your niche. Bloggers are always in need of content, and many will jump on an opportunity to add great content to their blog that their readers will enjoy. The most difficult part of using guest blogging as a link development strategy is the very first step - identifying guest post opportunities. From the head-smackingly simple to some lesser-known gems, below is a breakdown of the best strategies to find these opportunities.
Howdy Mozzers, I've been spending a couple of weeks this summer in the Distilled office looking at the way they do linkbait in order to write up a guide on it. Whilst researching and reading around what people had posted before, it became clear there were a handful of problems which kept cropping up why people were failing at linkbait. In this post, I hope to address some of the...
I'm sitting on an air mattress in my new unfurnished Brooklyn apartment listening to the sounds of the city out of the window after a long day of client meetings. At one point I was thinking "Man I wish I bought that ugly sofa from Ikea so I'd have something to sit on" and next thing I knew I was considering the Tao of Outreach Link Building.
There are a number of posts over the last few years that are described as "head smacking tips" or "so easy it should be illegal." Okay I made the second one up, but I know there was a post like that on SEOmoz at some point, I just can't find it right now. My head smacking tip to start this week ...
I'm a little bit obsessed with freebies. OK make that a lot. The psychology of giving someone a freebie and then seeing what you can get in return is fascinating to watch. People will fall at your feet for a free gift, and sometimes the results are better than any traditional marketing tactic could ever be. In this article I look at why freebies are so powerful, and how they can be turned in to...
As an SEO agency, Virante has always prided itself in having research-based answers to the questions presented by our clients. A year or so ago, I caught myself referring to the a site as having "a great looking natural link profile" without really having an numbers or analysis to describe exactly what that profile should look like. Sure, I could point out a spam link or two, or wha...
I love freestyle link building. There is hardly anything more satisfying than getting in the zone and branching out into countless search iterations plucking opportunities one by one, thinking of great content ideas, implementing it, sending it out and watching it hatch. This article, however, is not about that. Instead I will take you through methodology evolved within ...
Many of us trained in the ways of classical SEO are familiar with the link building process:Step 1: Find relevant sites from which to get a link.Step 2: Search for contact information (email or phone number).Step 3: Get in touch and find a w...
Today I wanted to talk about some actionable link building techniques that you can go away and start using straight away. I appreciate how difficult it can be to implement some of the link building techniques we talk about here, so I wanted to cover some which many of you should be able to use straight away.The first two techniques involve some software called ...