Link Building

Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.

If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.

While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.

The Beginner's Guide to Link Building : Everything you need to get started with link building.

The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.

Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.

The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!

Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!

Identifying Link Penalties in 2012
Link Building

Identifying Link Penalties in 2012

It was the best of times, it was the worst of times. For SEOs and webmasters in June 2012, that sentiment is true. Some websites have reached record highs in SERPs since the sites which have been beating them for so long have been penalized. Other websites have received what is clearly the most painful, costly and time consuming penalty Google has ever dished out. The current Google penalty for manipulative links is so bad one of the seriously suggested solutions is to abandon the affected site and start a new one!?!?
Web Directory Submission Danger: Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google
Link Building

Web Directory Submission Danger: Analysis of 2,678 Directories Shows 20% Penalized/Banned by Google

Hi, my name's Kurtis and I'm relatively new here at Moz. My official title is "Captain of Special Projects," which means I spend a lot of time browsing strange parts of the web, assembling metrics and inputting data in Google Docs/Excel. If you walk past my desk in the Mozplex, be warned, investingating webspam is on my tasklist, hence you may come away slightly traumatized ...

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The Noob Guide to Link Building
Link Building

The Noob Guide to Link Building

While savvy content marketers realize that many of Oli’s tactics will naturally attract links, fledgling link builders got to the 63rd page and were still wondering what to do. With this companion piece, it is my goal to grab the baton from Oli and outline a six-month link building action plan for your brand or client’s new web property.
9 Tangible Linkable Asset Ideas and How to Build Links to Them
Link Building

9 Tangible Linkable Asset Ideas and How to Build Links to Them

When I started to work as an SEO for an Australian-based SEO agency in early 2010, I never knew anything about the work (optimizing websites and building links to them) and definitely unsure of most of the things that I have worked on during that time. All I did was to follow all the instructions given to me, build links in volume and research/learn all the basics of SEO from scratch. I got the hang of it after a couple of months, and I thought that I was doing great. Then I got fired.
Using Passive Link Building to Build Links with No Budget
Link Building

Using Passive Link Building to Build Links with No Budget

Not everyone has massive budgets or time to invest in link building so this post is for all the people out there that need to find creative ways to get the highest ROI from any time they do invest in link building. I want to show you a process I use to get links without spending all day sending outreach emails or building expensive infographics; I call this passive link building.

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