Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Good link builders are a special breed of SEOs. There are a lot of solid SEOs in the industry, but effectively building links is much different from keyword research, copywriting, and technical analysis. In the post I discussed what makes an effective link builder.
I hate linkbuilding. In my perfect world, linkbuilding is done scalably via widgets, with a big budget to promote a perfect product. This is pretty much never the case, so manual linkbuilding needs to be done In January, Michael Martinez posted a long rant about why competitor analysis for link building is a waste of time. My post is about how to get more out ...
Far too many of us in the SEO industry tend to think in absolute terms. You are either White Hat or Black Hat, this works or it doesn't, this link is amazing or it is worthless...you get the point. This is dangerous thinking because if something isn't absolutely perfect or golden, we tend to evaluate it as useless. In nothing is this more obvious than in link building. Link...
The topic of my presentation at our upcoming link building conferences is "scaling white hat link building". One of the angles that this relies upon, in many circumstances, is what I call "scalable content". In today's post, I wanted to expand a little bit more on some of the ideas I have been having in this area and how I think it can power link building campaigns at scale.
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It should be no surprise that infographics aquire links. I’m about to tell you exactly how I’ve gotten clients hundreds of thousands of content views, thousands of social shares, and hundreds of links.
Your online identity is going further, faster and with more impact than ever before, yet many of us miss out on the seemingly obvious SEO power of our personal and company biographies. ...
There are various industries online where traffic and revenue from affiliate programs is a huge part of the overall revenue stream. If you work in one of these industries (gambling for example) then you may have the opportunity of optimising the affiliate program to get more value from an SEO point of view. In this post I'm going to outline some of the techniques you can use along w...
There was once a directory called DMOZ, which shone forth like a beacon of glorious link-light. From all across the realm, downtrodden webmasters would travel to pay homage to the ones called Editors.
There are countless ways of contacting people in search for a link, and in a time when social networking has become the norm - surely there is no place still for the humble written letter? What follows in this post is a...
Whatever your site's topic, there are likely to be independent fan sites that overlap with the subjects on your site.
This post has advice about identifying the niches to target and finding appropriate sites to talk to, and then give some tips about how you could get them to link to you.
I have just completed two major projects requiring interviewing. The first being my new eBook where I interviewed 12 experts including Ann Smarty, Tamar Weinberg, Linda Bustos, Marko Saric, Glen Allsopp. And I also interviewed Andrew Warner about how he interviews inspirational business people for his interview site Mixergy.com.
In light of Rand's post on the confirmation that Google & Bing are both peeking at social media metrics and using them to influence rankings, I decided to write a post about how I plan on solving the issue of why so many SEO practitioners have chosen n...
Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights?
An e-commerce SEO's conundrum: The pages that generate revenue are the ones you hope to rank highly, yet they're the ones to which nobody wants to link. Here are a few ideas to help you get links into product pages on an e-commerce site.