Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
Brandon Hopkins, who runs a blog on search & webmastering, emailed me earlier this week to ask for my opinion on an article of his. Here's what I wrote back: I doubt you've got a shot at Digg-bait; it's too SEO focused and will get buried instantly. I'm not sure I'd even submit it as the ...
The "round robin link interview" over at Rae's blog, which Rand posted on recently, had me thinking..."As someone who has more than his toe in the black hat circle, as well as d...
Rae Hoffman, in all her brilliance, devised a round-robin link interview on Sugarrae that truly rocks. She asked five experts in the link building space (myself included) to generate their toughest questions around link building and then had all five of us answer each question. The results are terrific....
I hate to revisit this topic again so soon, but it appears to require clarification for many folks. I've tried to lay out the process of how this theory works as clearly as possible, and provide a few examples. ...
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Today I want to touch on two issues that, when improperly perceived, can negatively impact how search marketers and site owners build out their campaigns. Links to Pages & Domains Many folks new to search marketing, and even some with experience, incorrectly assume that many elements of the PageRank model are still in place, including the idea that the link ...
Ok masterbaiters, it is time for you take your thumbs from where they usually are -- the keyboard typing some clever missive to garner links -- to give this post a thumbs down. You won't like it. The Google bomb for President Bush has finally withered to a miserable failure. Its cleverness had a built-in time bomb waiting to boom, and perhaps linkbaiting has a bomb t...
I just spent the last 5 hours going through 30-35% of the entire SEOmoz posts because we're training new interns here, and I wanted them to get a good idea of the whole concept of SEO, some known people, and I basically went through the last 600 articles published by SEOmoz, as well as a few other sources. This is like the wrap up of the most insightfuls only SEO related posts in the ...
Last week, Kim Krause's Cre8pc blog got Dugg. She wrote about her experience, which she described as largely negative: In addition to the negative comments and free for all party over at Digg, ...
SEOBlackHat recently wrote a post about global warming that calls it out as being "The greatest scientific fraud in the history of mankind." Even though the author says otherwise, the post is obviously linkbait for an SEO competition to ran...
SEOmoz is, in my opinion, as "white-hat" in our optimization practices as an SEO firm can get with being illogical. Yet, we still advise some of our smaller and mid-size clients to buy links - we even go as far as to buy links for our own in-house projects. This practice would seem to directly conflict with every piece of advice given by prominent search engineers and, most recently, ...
More than a few folks have asked that I weigh in on DMOZ and going through several forum posts, it appears the need is dire. As many may have noticed, DMOZ hasn't been accepting any new submissions for several months - when you try to submit a site, they simply show this page (link condom applied; they'll get no quality vote...
The friendly guys over at TextLinkBrokers are about to become partners of SEOmoz - they're going to be hosting our new site (slightly delayed due to Matt's Hawaiian getaway - sorry folks) and helping us run some of the tools a bit faster. I was chatting with Jarrod Hunt, who runs the business and he let me know that they just released their ...
What is a Landing Page?A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone...
Last week, I covered searching for potential links through highly ranking sites at the engines. Today, we'll talk about competitive link searches - finding the links your competetion is using to rank well. As an example, I'll use Farecast, a local Seattle company that I've mentioned in the past (full disclosure: David Shim, who works there, is a friend). Si...