Links on the Internet form a relationship between pages and sites that are hugely important to both search engines and marketers. Search engines, like Google, use links to crawl the web, discover new pages, calculate the popularity of those pages, and also determine the relevancy of results to a searcher's query.
If you are new to link building, we highly recommend starting out with our Beginner’s Guide to SEO with Growing Popularity and Links.
While link building can be hugely beneficial for SEO, it's important to stay up-to-date on the latest practices. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
The Beginner's Guide to Link Building : Everything you need to get started with link building.
The Professional’s Guide to SEO : Professional’s guide to link building and link earning tactics written by SEO expert Paddy Moogan.
Link Building Tactics : There are lots of ways to get links. This guide shows you tactics applicable to almost all websites.
The Rules of Link Building : You need links, but building bad ones can mean trouble. You need to know the rules!
Link Building: The One Hour Guide to SEO : Learn the basics of link building for absolute beginners, all in 10 minutes!
This is competitive intelligence - the kind that SEO firms shouldn't be sharing because it reveals a considerable portion of the value they (we) provides to clients. Thus, it's the perfect topic for an SEOmoz post. The best way to do this is by example. I've picked one lucky website - EvoGear.com (based here in Seattle) and one of their primary...
I've been an .edu webmaster for about 13 years. I've seen lots of links given to .com domains. Four general characteristics are common through these links. The folks who receive them are: A) generous with their time, B) generous with their talent, C) generous with their money, or D) know a lot about an academic subject and are very good at writing about it. ...
Poor Jim had a rough week on the blog with his forray into politics. Luckily, he's re-emerged undamaged with an incredibly insightful entry on link numbers: It’s not always "He with the most links" who wins the game……often, "He with the right li...
I've been friendly with two of our industry's biggest purveyors of text link ads - TextLinkBrokers' Jarrod Hunt and Text-Link-Ads' Patrick Gavin - for the last couple years. With the relaunch of Jarrod's site and a relative lull in the antagonism towards paid link services, I thought it would be...
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OK... I will share one of my best ideas for getting a .gov link if the folks who read it will share one of their best ideas. Your idea can be proven to work or one that you "think" will work. If you think it will work I might try it.In one of my previous careers I spent quite a few years as a manager at a governemnt agency. Government agency heads like...
A new phrase seems to be catching fire at SES San Jose this year - "Spamming on the Square." First off, a bit of background is in order; the phrase "kidding on the square," popularized recently by Al Franken, refers to when an individual who pokes fun or makes jokes has a hint of seriousness b...
In the last six months, we've been lucky enough to help quite a few companies and websites drive significant traffic to their sites. Many of these campaigns have been constructed around the goal of building search engine rankings, as this is our primary business, but we've also found that our ability has given us great power in the fields of brand-awareness and marketing overall. Thus, the foll...
If, like many SEOs, you're seeking to find a good way to tell exactly how many links you've got (or how many your competition has), this post is for you. There are dozens of link reporting methodologies, and I'll try to cover as many as I can remember: GoogleWith the crappiest numbers around, it's a wonder that anyone pays attention to them at all. Google themselv...
If you go to webmaster forums one of the most common forms of advice given newbies with a brand new site is... "Submit to the Directories" - that will get you some quick backlinks (AKA some easy link juice). These directories will include your site for free or for a small inclusio...
So Matt's comments yesterday (he didn't pay me for a link, so I'm afraid I can't give one out) set off a treasure trove of commentary about the use of paid links. Matt's contention: Yes, if you sell links, you should mark them with the nofollow tag. Not doing so can affect your reputation in Google. Let me...
Oftentimes, when I describe the concept of linkbait to clients, it's critical to also describe those folks who are the targets of linkbait - I'll call them the "Linkerati". Let's explore the culture of these most valued of web-dwelling souls: Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent so...
One of the best techniques for starting the ball rolling on a content-rich, high quality new site is to email bloggers in your industry and ask for their input. I got this one from Jon Kemp yesterday:Rand,I just wanted to write you and say that I have been an admirer of yours for about six months now, maybe more. I first got turned on to your web site for the tool...
Yes, even those folks who run overly spammy credit card offers sites (of which there are hundreds of thousands if not millions) can use the tactic of linkbait. Just look at what Maeda Studio's John Maeda put together - ...
Everyone's on about linkbait these days. First Matt mentioned it, now Loren Baker's got a post and Andy's covering both. I thought I'd throw in my $0.02 real quick, as SEOmoz ...