Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
The 2019 Holiday Checklist for Local SEO Heroes
A lot of time and care goes into crafting happy holiday customers. Download the free updated Local SEO Holiday Checklist to make sure your agency is ready to attract (and keep) more customers this season!
Google Review Stars Drop by 14%
On September 16, Google announced that they would be restricting review stars in SERPs. According to our data, page-1 SERPs with review stars dropped 14% over a two-day period, with much larger drops in Real Estate and Finance.
An Agency Workflow for Google My Business Dead Ends
Your clients don’t just count on you to churn out rote work. In Google’s increasingly walled garden, the agency which can see over the wall tops when necessity calls is bringing extra value.
How Does the Local Algorithm Work?
Driven by proximity, relevance, and prominence, Google's local algorithm plays by a few different rules. Get the scoop on how it all works from local SEO extraordinaire, Joy Hawkins, as she offers a taste of her full talk from MozCon 2019.
Kindness as Currency: How Good Deeds Can Benefit Your Local Business
As a local business owner, you have a practical means of parsing kindness, as it can turn up in unstructured citations, reviews, and social media.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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How to Get a Customer to Edit Their Negative Review
In so many cases, negative reviews are neither punishment nor the end of the road — they are an opportunity.
New Things I’ve Learned About Google Review Likes
Our local search expert looked closely at the review like button — its uses, abuses, and industry opinions about it. She even spoke to three different Google reps. Here's what she discovered.
The New Moz Local Is Here! Can't-Miss Highlights & How to Get Started
The new Moz Local is here, and it's chock full of new features that'll help you maximize your online local presence!
How to Guard Your Google Business Profile from Becoming a Running Joke
A lack of vigilance over 5 key sections of your Google business profile can cumulatively undermine offline goals.
Uncover How You Stack Up in the Local Search Landscape
Sometimes, it’s not about increasing traffic to your website. Sometimes, it’s about getting people through your physical door.