Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
I Want to Rank Beyond My Location: A Guide to How This Works
We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries.
Your 3-Step Guide to Creating a Successful Review Acquisition Strategy
Looking for an ethical way to peer inside your competitors business to get ahead of them on search?
Restaurant Local SEO: The Google Characteristics of America’s Top-Ranked Eateries
What makes local SEO for restaurants different? Miriam Ellis breaks down lessons learned from analyzing 11 data points across 150 real local restaurant businesses.
How to Find Your True Local Competitors
Who are your clients’ true competitors if every SERP is a local SERP these days? We'll help you answer that question.
5 Google Business Profile Tweaks To Improve Foot Traffic
Leverage these 5 Google Business Profile tips to increase your client's foot traffic.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Affordable, Stat-Based Retail Strategy for Your Agency's Clients
Retail clients are battling tough economics offline and tough competitors online and need every bit of help your agency can give them.
Do Businesses Really Use Google My Business Posts? A Case Study
Are Google My Business Posts worth the effort, and are actual business owners taking the time to make them? Ben Fisher reveals the findings from his study of over 2,000 GMB profiles and offers some enlightening statistics around how Posts are used and whether searchers engage.
B2B Local Search Marketing: A Guide to Hidden Opportunity
Can local B2B businesses also benefit from local SEO? From outreach to site content to essential best practices, find out how to take advantage of your B2B advantage in local.
How to Implement a National Tracking Strategy
When every SERP is hyper-localized, how do you execute a national tracking strategy? We've got a trick to help you statistically sample SERPs as if they were people.
Taking Local Inventory Online: An Interview with Pointy’s Mark Cummins
Getting inventory online and competing with e-commerce giants is a huge obstacle for local retailers. In this interview with former Googler Mark Cummins, we explore the workings of a new option that takes advantage of the See What's In Store feature to gain a competitive edge.