Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
Local SEO has gone through much change this year. In this Whiteboard Friday, Darren Shaw explains what local is like today, dives into the key takeaways from his 2018 Local Search Ranking Factors survey, and offers us an expert's glimpse into the future.
The State of Local SEO: Industry Insights for a Successful 2019
Get a sense for how practitioners of local marketing are working, what struggles they're facing, and where we're seeing opportunity (read: link building!) in our new industry report, the State of Local SEO.
Announcing the 2018 Local Search Ranking Factors Survey
The 2018 Local Search Ranking Factors survey is in! See what the top experts in the field of local SEO have to say about what's affecting rankings most and where you should focus your efforts in the coming year.
3 Empowering Small Business Tips for Today, 2019, and a Better Future
Local business is big business. In honor of Small Business Saturday, check out our best advice for empowering businesses with local SEO and excellence in the community.
What the Local Customer Service Ecosystem Looks Like in 2019
Excellent customer service is baked into every aspect of your local search strategy. For success in 2019, learn how to market a local business with the customer in mind at every point, from GMB to link building to in-store training.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels
Google's local Knowledge Panel is more detailed and more confusing than ever. Make sure your business is maximizing your GMB potential with this handy visual cheat sheet.
How to Create a Local Marketing Results Dashboard in Google Data Studio
Do your local clients understand exactly whether and how you're making them money? Learn how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish.
Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist
Consumers expect brands to be responsive and empathetic, especially during the holidays; if you're not, you risk both sales and dreaded 1-star reviews. Learn how to guard your business and delight your customers (we've got a checklist to help!).
Do You Need Local Pages?
Whether or not you own or market a local business, it may make sense to compete for space in the organic SERPs using local pages. Tom Capper shares a 4-point process for determining whether local pages are right for you in this week's Whiteboard Friday.
How to Win Local Customers Back from Amazon this Holiday Season
As Amazon continues to eat up more of the local retail market, businesses are scrambling to find ways to compete. Miriam Ellis shares a smart tactic with roots in good old-fashioned customer service to help win back your customers in the busy season.