Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
How to Optimize Car Dealership Websites
While most verticals require different SEO strategies, car dealerships face particularly complex challenges. What special considerations does this vertical require, and how can they effectively optimize their sites and GMB listings?
Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward
If you lost anonymous "A Google User" reviews since late May, you probably have a few questions about why they were removed. Miriam Ellis is here to share answers on how this affects your review strategy and local SEO as a whole.
Getting Real with Retail: An Agency’s Guide to Inspiring In-Store Excellence
When your agency encounters a client with a slew of negative reviews, it's a symptom of a bigger brick-and-mortar problem. But as a digital marketer, you're far from powerless when it comes to the in-store experience.
Time to Act: Review Responses Just Evolved from "Extra" to "Expected"
Google is now sending reviewers notifications when a business owner responds to their review. With reviewers now expecting a response, how will this affect your review strategy and how can you keep track?
Enterprise Local SEO is Different: A Checklist, a Mindset
Not all local SEO advice is applicable to enterprise local SEO. If you're marketing big brands with many locations, you need to learn what advice to ignore and what to implement. Get started with this enterprise local SEO checklist!Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
The Guide to Local Sponsorship Marketing - The 2018 Edition
Local sponsorships are an actionable strategy that offer dozens of marketing benefits. Just like content campaigns, local PR campaigns, or review management, they have their own set of rules and best practices. Learn all about local sponsorship marketing and where they belong in your local SEO plan.
How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley
Have you been using Google's Posts feature? It can boost your conversions in the SERPs. With some creativity and ingenuity, one company was able to increase their Bookings by 11%. Check out the Q&A, steps you can take, and actionable tips in this post.
How to Deal with Fake Negative Reviews on Google
When someone posts a false negative review about your business, it can be surprisingly difficult to get it removed. Check out how one local search expert dealt with harmful false reviews and see what options exist for when it happens to you.
The 2018 Local SEO Forecast: 9 Predictions According to Mozzers
Google as friend or foe? Expert local search marketing predictions from Moz's own Miriam Ellis, Dr. Pete, and Britney Muller will equip your brand for the deep end of 2018.
New Research: 35% of Competitive Local Keywords Have Local Pack Ads
You may have noticed more ads in local packs. Across 11,000 searches (110 keywords X 100 cities), we were surprised to find ads in 35% of local packs, with as high as 64% in some verticals.![How Is Google's New "Questions and Answers" Feature Being Used? [Case Study]](https://outdoorsrank.com/images/blog/banners/local-seo-e50da72_2021-03-30-225825.png?auto=compress%2Cformat&fit=crop&dm=1617145105&s=fccf98743c323fa258365beac19f32f4)