Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.
How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.
Restaurant site owners rejoice — Schema.org just released a far more detailed way to mark up your menus in the SERPs. Check out the new possibilities and how to get started here!
It's very clear that spam tactics in Google's local results are earning higher rankings. In this post, we identify exactly what spammers are doing to get ahead, what they can get away with, and what you can do to fight back against the problem plaguing local results.
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In our final week of the Daily SEO Fix video series, we cover some quick wins for on-page optimization, keyword research, and accurate NAP listings for your local endeavors using tools from the Moz suite.
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.
There's a whole world of possibilities beyond the local 3-pack to explore. Broaden your horizons beyond your existing local SEO strategies to come out on top this year.
Forget everything you thought you knew about the most impactful local ranking factors — searcher proximity just may be the #1 thing influencing where a local business shows on the SERPs.
From Google providing intimate details about businesses to Amazon expanding even further into the local scene, local SEO stands to see a lot of change this year. Check out what the SEOs at Moz have to say about what to prepare for in 2017.
With Moz Local's new GMB insights support, you can learn how customers search for your business on Google and the actions they take once they find it; easily visualize and filter results by region, a specific client, or a specific campaign; and measure conversion rates for your local marketing campaigns.
Creating local content is hard enough, but when you're a nationally based business, it seems impossible. The key? Discovering and utilizing local content creators.
In this post, Miriam demonstrates how your local business can claim all four of Google's micro-moments ("I want to know/go/buy/do") as your own.
Attribution, reviews, and location data management: 3 hugely important things when attracting non-local visitors to your business. Learn how and why your local SEO strategy must welcome newcomers as well as established residents.
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.