Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
![How to Troubleshoot Local Ranking Failures [Updated for 2018]](https://outdoorsrank.com/images/blog/banners/5a5558f675fcd1.57046372_2021-03-30-225908.jpg?auto=compress%2Cformat&fit=crop&dm=1617145148&s=dd09527dac7daa175c1bb217351ffd43)
How to Troubleshoot Local Ranking Failures [Updated for 2018]
Your site's local rankings are dropping fast — is it because of Possum? Local Service Ads? Lack of organic authority? Or something else entirely? Miriam Ellis uncovers the most common causes of lost or low local rankings in the Google SERPs and helps you diagnose just what went wrong with her actionable 10-point checklist.
Not-Actually-the-Best Local SEO Practices
Not all common practices in local SEO are the *best* practices. In fact, some of them can be pretty darn harmful. Check out Miriam's list of what-not-to-dos in today's blog post.
Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
The Local SEO Holiday Checklist – You Could Even Say It Glows
As we head into November and look toward the holiday season, there are several tactics that businesses should keep in mind with regard to local search. Miriam Ellis walks you through in this post.
Unfiltered: How to Show Up in Local Search Results
Earning a spot in local search results is difficult enough, but some businesses find their locations filtered out of local packs. Learn what factors can affect your appearance in those packs, and what you can do to be sure your business isn't filtered.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Yes, Competitors Can Edit Your Listing on Google My Business
Google's statements about GMB spam aren't entirely accurate. Joy Hawkins busts a few myths about whether or not competitors can edit your listing without your approval.
Special Notes for SABs Amid Decreased Local Search Visibility
Google seems hell-bent on making it hard for service area businesses to get any kind of an edge in local search. Miriam Ellis shares her best advice for how SABs can tackle the new issue of Google Home Service Ads invading their geo-industry.
How to Track Your Local SEO & SEM
If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.
How to Diagnose Pages that Rank in One Geography But Not Another
It's not uncommon to rank well in one locale and tank in another, even for sites without an intent to capture local queries. In today's Whiteboard Friday, Rand shows you how to diagnose the issue with a few clever SEO tricks, then identify the right strategy to get back on top.
5 Tips to Help Show ROI from Local SEO
Showing the value of your SEO efforts to non-marketers can be difficult, and can even lose you customers if not done right. Google Top Contributor Joy Hawkins shares 5 of her own best tips for proving ROI in the language of SMBs.