Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Moz Local Report: Who's Winning Wealth Management?
Who's winning local, organic, and paid placement across Google in the wealth management industry? We analyze 5 keywords X 5,000 cities to find out, including key takeaways for players who want to compete in the wealth management space.
How to Delete a Google My Business Listing – A Common Question with a Complex Answer
Miriam Ellis outlines 11 common Google My Business listing management scenarios and the necessary steps to resolve them.![What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]](https://outdoorsrank.com/images/blog/banners/local-seo-e50da72_2021-03-30-232550.png?auto=compress%2Cformat&fit=crop&dm=1617146750&s=433cdd35daa52ddc549e5cd0b41fc51e)
What You Need to Know About Duplicate GMB Listings [Excerpt from the Expert’s Guide to Local SEO]
Now that Google MapMaker is dead, there are lots of questions around duplicate listings. Joy Hawkins shares a chapter from her Expert's Guide to Local SEO and covers everything from what to do with listings for a deceased practitioner to service area businesses and beyond.
Offline & Organic: The Two Rivers That Feed Modern Local SEO
When the local SEO industry is in the midst of a sea change & Google's willing to change the rules at a moment's notice, your best bet is to safeguard your efforts with an offline and organic approach.
The Best Types of Content for Local Businesses: Building Geo-Topical Authority
What's the best way to show local searchers that you're an authority in your niche? You guessed it — through your content. But that can be a pretty vague and overwhelming term; what are some actual ways to make a difference, conversions-wise? Miriam Ellis explains.Level Up Your SEO Skills With Our Free Training
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Announcing the 2017 Local Search Ranking Factors Survey Results
How have local SEO priorities changed, what's the best way to rank in a local pack, and what's the #1 local ranking factor according to the experts? Answers to these questions and more are addressed in the results of the 2017 Local Search Ranking Factors Survey.
Schema.org Just Released New Restaurant Menu Markup — Here's How to Get Started
Restaurant site owners rejoice — Schema.org just released a far more detailed way to mark up your menus in the SERPs. Check out the new possibilities and how to get started here!
Local SEO Spam Tactics Are Working: How You Can Fight Back
It's very clear that spam tactics in Google's local results are earning higher rankings. In this post, we identify exactly what spammers are doing to get ahead, what they can get away with, and what you can do to fight back against the problem plaguing local results.
Your Daily SEO Fix: Keywords, Concepts, Page Optimization, and Happy NAPs
In our final week of the Daily SEO Fix video series, we cover some quick wins for on-page optimization, keyword research, and accurate NAP listings for your local endeavors using tools from the Moz suite.
3 Tactics for Hyperlocal Keywords
Reaching the perfect audience is priceless, but hyperlocal keyword research is frustrating. In this Whiteboard Friday, Rand shares how to find powerful, laser-focused keywords to bring you *exactly* the customers you're looking for.