Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
The 2017 Local SEO Forecast: 10 Predictions According to Mozzers
From Google providing intimate details about businesses to Amazon expanding even further into the local scene, local SEO stands to see a lot of change this year. Check out what the SEOs at Moz have to say about what to prepare for in 2017.
Track Your Prospects' Behavior on Google with Moz Local's New GMB Insights Support
With Moz Local's new GMB insights support, you can learn how customers search for your business on Google and the actions they take once they find it; easily visualize and filter results by region, a specific client, or a specific campaign; and measure conversion rates for your local marketing campaigns.
How to Create Authentic Hyperlocal Content At Scale
Creating local content is hard enough, but when you're a nationally based business, it seems impossible. The key? Discovering and utilizing local content creators.
Why All 4 of Google's Micro-Moments Are Actually Local
In this post, Miriam demonstrates how your local business can claim all four of Google's micro-moments ("I want to know/go/buy/do") as your own.
Creating a Local SEO Welcome for New Neighbors and Travelers
Attribution, reviews, and location data management: 3 hugely important things when attracting non-local visitors to your business. Learn how and why your local SEO strategy must welcome newcomers as well as established residents.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Respond to the 5 Types of Google Reviews
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.
The New Moz Local: Make Local Your Advantage!
Today we’re excited to share our latest updates to Moz Local. This release has something useful for everyone in local SEO — read on to see what's new!
The Complete Guide to Creating On-Site Reviews + Testimonials Pages
Reviews are huge in the local SEO game, and they deserve a spotlight on your clients' site. Miriam Ellis is here to explain why and how you should create on-site review+testimonial pages ASAP.
Duplicate Listings and the Case of the Nomadic New Mexican Restaurant
Even the softest, chewiest tortillas and most flavorful carne can't save you when customers are being misdirected to false locations via outdated, inconsistent, and duplicate listings.
Using the Barnacle SEO Method to Prove Local Community Awareness
Barnacle SEO can be huge for increasing local brand awareness, whether you work with SMBs or enterprise businesses with many locations. Get granular with your strategy in this post detailing how you can latch on to those local opportunities.