Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
The State of Local SEO & Where to Focus Now
Google's ever-changing nature means that local search is constantly changing and evolving, too. Take a look at the current state of local SEO & what you should be doing to get (or stay) on top.
Case Study: The Interconnectedness of Local SEO and Exact Match Domains
Is it possible that exact match domains and partial match domains are still given priority by Google?
Giving Duplicate Listing Management the Upgrade it Deserves
Duplicate listings have plagued local marketers for years. See how agencies, brands & SMBs alike can seek and destroy dupes faster than ever with Moz Local.
A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google
New research shows that online legal businesses are stealing an outrageous amount of web traffic from local companies, leaving them with little chance of ranking in local SERPs.
Diagramming the Story of a 1-Star Review
What earns a business a 1-star review? Not all negative reviews can be avoided, but the way you handle the situation can hugely impact how many stars you earn. Miriam dissects exactly what goes into a bad review and how to deal with it — professionally.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
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Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Why I'd Recommend Local SEO as a Promising Career for Millennials
There's an up-and-coming generation that embodies the perfect ideals for a career in local SEO. For all the young people wondering how to marry their passion for community with their life's work, Miriam Ellis explains why local search marketing may be the answer.
How Local Content is Helping SMBs Keep Big Brands at Bay
Separate your brand from the competition by delivering knockout personalized content at every point of engagement.
Why Listing Accuracy is Important
Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can make or break your business. With answers for just about everyone, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!).
Are Coworking Offices Eligible for Google My Business Listings?
The question on everyone's mind: Are coworking spaces eligible for GMB listings? Learn the answer to this and other important local SEO considerations when your main place of business is a shared coworking space.
Getting Local Store Locator SEO Right
If you're a medium to large business with tons of locations, making sure customers find the correct local storefronts can have different rules. This post answers all your questions about getting store locator SEO right!