Local SEO
Did you know that 97% of people learn about a local business online, and 72% of consumers who performed a localized search visited a store within 5 miles? Having a solid local SEO strategy is the first step to putting you on the map.
New to this form of marketing? Visit the Local Learning Center to get brought up to speed on topics like NAP accuracy, local website optimization, reviews, and more. Or audit the health of your top local business listings for free with the Moz Check Presence tool.
The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses.
The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet.
Local Search Ranking Factors : Explore all the signals Google uses to rank local businesses.
Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series.
Moz Local for Small Business : Help maximize the online visibility of your small business with Moz Local.
Barnacle Reviews on Google+ Local
Since Google+ Local was released last May, it’s safe to say that everyone in the local search community -- business owners and agencies alike -- has been waiting with bated breath sfor the launch of Google’s rumored “Business Builder” dashboard. For whatever reason, it still isn’t out yet, but while you’re waiting, there’s no reason you can’t take advantage of the most underrated feature of Google+: leaving reviews of other businesses as your business page.
40 Important Local Search Questions Answered
Local has officially grown up, and it's becoming a major force to be reckoned with. I received a ton of questions from my Mozinar about where local is headed, and I decided to dive deep into the answers. Make yourself a cup of coffee and dig in to 40 local search questions answered in detail!
Moving to a New Location? Don't Forget about Local Search
It’s obviously not uncommon for small businesses to move. However, few business owners realize the Local Search headaches they may be creating for themselves or their customers as a result of a move. The problem is so common that I thought I’d turn my advice into a blog post/case study.
You Asked, I Answered - Q&A from "You Probably Think This Citation Source Is About You, Don't You?"
Last week's webinar, "You Probably Think This Citation Source Is About You, Don't You?" was an awesome time to learn all about unique strategies for building citation sources. Dana DiTomaso answers community Q&A from the webinar and expands on her tips for keeping citation source building effective, fun, and free of form submission tyranny!
Lost Your Google Reviews? Take A Proactive Stance!
Apart from a local business profile completely disappearing from Google's local index, few things cause more frustration and heartache than lost reviews. Unfortunately, lost reviews are one of the problems most frequently reported by local business owners, creating stormy weather in this whole region of Google land.Level Up Your SEO Skills With Our Free Training
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Guide to SEO Competitor Analysis
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How Does Google Local Change in Different Google Country Browsers?
I took part in the first Euro 2012 State of Search Roadshow where I met many different SEOs all over Europe. I interviewed 11 SEOs and blogged about it on the Best European Search Blog 2012, State of Search. While I was out in Europe, I thought I would look at local search in the different languages and different countries.
Why You May Need To Hide Your Google Places Address ASAP
A major update to the Google Places Quality Guidelines. Local SEOs and local business owners - don't overlook this important change in Google's handling of go-to-client business models.
Is Optimizing Photos More Important Than You Think?
A few years back I would go to SEO beginner seminars a lot and try to help out with questions that the audience would have. It was less of a seminar, and more of a roundtable, but it was nice to hear from the people that didn't do SEO for a living. They would dip their toes in it, were generally interested and would ask the absolute best questions to get you thinking. I remember a part...
Increasing Your Local Search Presence Through Regionalization
As you venture through Natural Search Optimization, your primary goal is to expand the reach of your website to a global level. What happens when you have a client with specific geographic limitations though? If you or your client has a limited service area, then you should place a particular focus on localizing ...
Optimizing Your Google Places Page
As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five t...