Marketing Industry
A Different Kind of SEO: 5 Big Challenges One Niche Faces in Google
New research shows that online legal businesses are stealing an outrageous amount of web traffic from local companies, leaving them with little chance of ranking in local SERPs.
Why I'd Recommend Local SEO as a Promising Career for Millennials
There's an up-and-coming generation that embodies the perfect ideals for a career in local SEO. For all the young people wondering how to marry their passion for community with their life's work, Miriam Ellis explains why local search marketing may be the answer.
A 9-Part Client Management Manifesto Your Agency Should Steal
Keeping your clients happy isn't a mystery — it's a science. An effective agency requires that the staff put as much energy into retention as it does acquisition.
Predicting Intent: What Unnatural Outbound Link Penalties Could Mean for the Future of SEO
Is the fear of unnatural link penalties changing the way you approach SEO?
"A Complete Failure": What Tech Businesses Can Learn from a Sports Blog's Scandal
When SB Nation published a controversial story on a sensitive topic, there was a huge public outcry. The subsequent peer review outlined key issues that will sound scarily familiar to many in the tech industry. Ruth Burr Reedy shares the most important takeaways to help fortify your own internal processes against big failures.Level Up Your SEO Skills With Our Free Training
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Will Intelligent Personal Assistants Replace Websites?
In the way websites once replaced phones, will intelligent personal assistants like Siri and Cortana soon replace websites? Tom Anthony examines 4 trends that are contributing to the IPA takeover and has some advice on how you can keep up.
What I Learned at #SearchFest 2016 Will Make Me a Better Marketer
Did you miss SearchFest 2016? Lucky for you, Jen Lopez is here to distill her experience at the conference, outlining the top takeaways from the talks she attended — from the importance of ranking #0 to exploring the idea of kaizen-style marketing.
SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?
Are you selling the digital marketing services people actually want to buy? Alex Tachalova shares her insights from researching the searchability and salability of the top four digital marketing niches: SEO, PPC, SMM, and content marketing.
Creating the Right Marketing Mix
From search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix.
10 Predictions for 2016 in SEO & Web Marketing
It's that magical time of year where, once again, I examine my predictions for the year that's just ended, and make new ones for the year ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015 first. Based on how I've done, perhaps, you can get a sense of how seriously to take my ideas for the future...For posterity,...