Marketing Industry

The Day Remarketing Changed Forever

On June 25th, 2015, AdWords changed forever when Google announced that remarketing audiences would become available for advertisers on search. In this video blog, Ciaran Murphy goes over what this means and why it's important.

Why Content Strategy Isn't Enough

It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing?

Mobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.

How to Integrate Traditional & Digital Marketing

It's imperative to build a brand among people over the long term rather than chase an algorithm and try to get high rankings in the short term. Many of the marketing strategies developed in the early 20th century are still applicable today. Samuel Scott delves into the reasons we should be applying traditional marketing tactics from the past today, and how we can achieve that.

Preparing Your Killer Content Marketing Pitch

The hardest part of writing any pitch isn't the creation of the pitch itself. It's the legwork you have to do in advance. Successful pitches are all about preparation, and frankly, there needs to be a lot of it. By following these essential 6 steps to crafting and delivering your pitch, you'll be sure to amplify your content marketing efforts.

Beyond Responsive: Design and Development Trends for Adaptable Marketers

"Build a responsive website" is some of the worst stand-alone advice I've ever read. It might be the right choice, but maybe not. If we do recommend responsive we need to be smarter than the average marketer and offer some useful guidance on how to do it right.

Remarketing to People That Have Already Visited Your Website

This week we're chatting about remarketing to people who've already visited your website and then left, or already interacted with your niche, your service, your community, and then gone off somewhere else. In today's Whiteboard Friday, Rand discusses how to get back in front of folks who have visited your site or engaged with your industry, new options in retargeted ads, and offers some best practices to follow.

Announcing the 2015 Local Search Ranking Factors Results

I'm happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in!

Remembering Dana Lookadoo

Today we mourn the loss of our dear friend, long-time community member, and constant shining star in the industry, Dana Lookadoo. We all have a story about Dana. I'd love to hear yours.

5 Content Marketing Tips for Healthcare Brands

Privacy concerns shouldn't keep your healthcare company from diving into content marketing. The benefits far outweigh any potential pitfalls.

Consumer Survey Reveals the Efficacy of Inbound vs. Outbound

With the growing resistance to interruptive marketing, it's clear that consumers are fed up with low-value, high noise marketing. But are some of these tactics and channels still an effective ingredient within a holistic marketing approach? Better yet, is inbound marketing any better in the eyes of the consumer?

Is Online Marketing Gender-Diverse?

There's a compelling indicator of how our industry is evolving in an area that helps us become better marketers: gender equality. What's changed over time and what are we doing to improve gender diversity in the workplace?