Marketing Industry

The New Link Building Survey 2014 - Results

How has the marketing industry changed its views of link building since last year? James Agate of Skyrocket SEO is back with the results of a brand new survey.

Three Lead Generation Card Tips from the @TwitterSmallBiz Playbook

Lead Generation Cards allow businesses to collect email addresses directly from their Twitter followers. In this post, Twitter's head of SMB marketing tells us about the tricks her team has learned to get the most out of using those cards.

2014 Inbound Marketing Trends

It's no secret that 2014 holds several promising opportunities for inbound marketers, as the industry is projected to see a lot of continued growth aided by increased budgets. According to the Moz Industry Survey, there are a few shifts in demand for certain marketing activities; are you spending your time where it matters most?

How Your Salary Compares to Online Marketers Across the World

A short time ago, Moz released the 2014 Industry Survey results. We collected data from over 3700 marketers spanning over 80 countries around the globe. We were able to slice the data many different ways to gain insight into the demographics, tools and tactics of online marketers living everywhere. One popular data point we wanted to examine is the changing salaries of online marketers. Here, we present the results.

The One Thing I Would Change as the CEO of Moz

Last month, Rand and I swapped roles. He moved to Philadelphia to take the helm at SEER Interactive, and I moved to Seattle to head the efforts at Moz. This is my greatest takeaway for the Moz community and employees.

Take the 2013 Moz Industry Survey: Share Your Voice!

We're very excited to announce that this year's Industry Survey is ready for you to take. The results of this survey will be used to paint a picture of our industry, including its professionals, tactics, and its future. Make sure your voice (and those of your colleagues) are included in the results, and don't forget to enter your name in our drawing for some fantastic prizes!

From Zero to a Million: 20 Lessons for Starting an Internet Marketing Agency

This post is a combination of stories and thoughts about what I have gone through building Nifty Marketing. My hope is that a few of you who are out there hustling will benefit from doing some of the things that I did, and most of the things that I didn't.

5 Ways to Prove to the Client that the Traffic Will Come

White-hat tactics are more important than ever, but any good SEO knows they take time. Here are five techniques to convince impatient clients that your hard work will eventually pay off.

An Introduction to Integrated Marketing and SEO: How It Works and Why It Matters

To be successful in SEO today, a solid understanding of supporting marketing disciplines is imperative to success. Read on to think bigger about the direction of our industry, and learn what you can implement into your day-to-day work to reach your marketing goals.

How to Grow: 21 Tactics to Acquire Customers

Startups don't often have large marketing budgets, but that shouldn't stand in the way of their growth. After working at four of them, I've compiled a list of tactics that can expedite growth in creative ways.

SEO Tactics Die, But SEO Never Will

SEO has died a thousand deaths, but somehow it never seems to take. This is a post about why I think we underestimate what search is, and how SEO will continue to evolve long into our future.

Learning How To Be A Manager

When I stepped into my first management position at Distilled, I was surprised at how hard the transition was. Moving from consultant to manager of a team required a complete change of mindset and challenged me in ways I never expected. Here are four things I believe are worth thinking about if you are looking to make the move into management.