Let me just preface this post by saying that I hate management books and business theory books and nearly everything that starts with the phrase "The Seven Habits of Highly..." That said, I got so many recommendations to read Jim Collins' book, Good to Great, that I couldn't resist. In particular, two p...
When is the last time a book that was relevent to Search Engine Marketing wasn't obsolete by the time it hit the printing press? For most of us, the appeal of SEM is its dynamic nature, a constantly changing environment with a relatively level playing field. This doesn't translate well to printed materials that take time to edit, review, print and distribute. With the immediacy of bre...
Every month, I have at least a dozen people tell me that I need to write a book. The SEOmoz blog is great, they'll say, but a book has the power to connect with an enormous audience, and besides, they'll continue, I need something to read on the plane. I've finally come to the realization that they're right. Despite my frenetic schedule, packed with travel, clients, in-house projects, e...
Don't think that everything about SEO and building websites can be found on the web. Over the past two years I have read many books about these same subjects that were printed on paper. So if paper books are off your radar screen these days here the BEST three from my long reading...
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