Marketing Industry
10 Irrational Human Behaviors and How to Leverage Them to Improve Web Marketing
I couldn't help but love Chris Yeh's Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions. It's a fascinating look into the surprisingly predictable psychology that powers human actions and reactions, and I think there are some definitive lessons we can take away from the piece and apply to web marketing. Let's run through the list:
The Five Secret Ways Nintendo Rules The Internet
By keeping children and teenagers entertained back in the 1980s, Nintendo has claimed a spot in the heart of the present day internet generation. Nintendo's internet success is widely accepted yet largely undocumented. The tactics below reveal only the tip of the iceberg. ...
Why Companies Are Investing in SEO During the Economic Downturn
There's no two ways about it - SEO is hot again. In the last 6 weeks, SEOmoz has received a considerably higher than normal volume of requests for consulting. Alongside that, we've been getting calls from venture capital firms out of the blue - 7 to date - asking either about investments they're considering in the SEO sphere (and requesting insight) or literally asking whether SEOmoz would like...
Interviewing for SEO Jobs
Earlier this year Rand did a white board friday talking about how to get an seo job. A couple of years ago Rebecca covered the SEOmoz hiring process, with a full re-cap of how Jane became a 'mozzer.
What Does the Stock Market Implosion Mean for Your Online Business?
The news this week is pretty dire. On the heels of the US Government's bailout of Freddie Mac, Fannie Mae and AIG Financial, stock markets in the US, Russia, Japan and elsewhere are suffering tremendous losses. The NYTimes paints a linkbait-worthy, interactive picture of the financial industries collapse. If you're anything like me, this news brings on some anxiety and fear - neither of which a...Level Up Your SEO Skills With Our Free Training
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Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings
Tonight, I received an email with a familiar question, asking why the top companies providing SEO consulting and development services rarely ever provide guarantees (and virtually never use it as a marketing tactic). To this, there are three solid reasons that compel SEOmoz internally as well as the many companies we work with/...
How to Grow Your SEO Firm
Another business-focussed post from me today (with a little SEO at the end). I was answering a Q&A the other day in a kind of tag-team formation with Rand when I realised that some of my thinking would make a good blog post. The question was about how to grow a new agency and asked whether we thought that contacting site owners and pointing out flaws / suggesting improvements was a good way to win new business. Rand and I sung with one voice to say (paraphrased) that we weren't big fans of the cold approach and that networking (both online and offline) was one of the keys to success. I wanted to elaborate on that a little bit.
The Most Valuable Lesson I Learned When Pursuing a Finance Major
Not many people know that I actually attended the University of Washington in Seattle and worked, briefly, towards a degree in finance, thinking that I might join the ranks of Wall Street. It was a long time ago (in web years), and I dropped out of the program two classes away from graduation to pursue the company that would become SEOmoz full time (in 2001). Before I did, though, I met a ...
Where's the Structure to the Domain Market? Domain Name Funds, Mortgages and Leases
Owning a domain name is much like owning land. On top of that land you can build something valuable (or something you want to use yourself), you can sell the land on to someone else (with or without construction) and it has an address. Of course, this applies more to generic domains.
Tool of the Week - Musings on SOA/Micro-Services
Frank Costello: [while eating crab] Do you know John Lennon? Billy Costigan: Yeah, sure, he was the president before Lincoln. Frank Costello: Lennon said, "I'm an artist. You give me a fucking tuba, I'll get you something out of it." Billy Costigan: [sarcastically] Well I tell you Mr. Costello, I'd like to squeeze some fucking money out of it. ...