Paid Search Marketing (PPC)

Pain per click – learning from my mistakes

I have recently been pushing to be moved more into the SEO arena at work (I am currently a developer). SEO is something I have studied and practiced on my own sites for many years.So when my boss approached me about doing the online marketing for a campaign we are running I became very excited and jumped at the chance. Unfortunately my enthusiasm was greater than my ability in PPC. I did learn ...

Click Fraud vs. Click Inflation

While investigating a client's concerns about click-fraud on their AdWords campaigns today, I came across an interesting phenomenon. The good news was that there wasn't any readily apparent fraud, at least in the sense of large click counts being traced to one IP address. There were, on the other hand, a number of cases of individual IP addresses hitting the same ad 2-3 times.Ini...

17 Most Common PPC Mistakes Web Marketers Make

As I manage quite a few PPC campaigns I always notice the silly and sometimes not so silly mistakes that advertisers make with their PPC programs. Mistakes when creating PPC ads, click fraud detection, and ...

Keyword Filtering Needed for Contextual Ad Publishers

I would like to make an economic argument for giving contextual ad publishers the ability to filter their ads by keyword. Today I am feeling really sad about the contextual ads that have been showing on one of my websites. I am getting ads with titles such as "Afghanistan Sex"..."Pakistan Girls"..."Pakistan XXX"... I a...

New Ways to Monetize the SERPs

For a very long time (at least in web years), CPC advertising has been the only model for search engines seeking to monetize their search results. While the effectiveness and profitability of these ads can hardly be disputed, it's also obvious from statements like Google's famous "20% of all queries each month are completely unique)" and Ask's "80% of our users' searches show any ad...