Paid Search Marketing (PPC)

How to Choose a PPC Agency

Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.

The Reach, Engagement, and ROI of Content Marketing vs. Native Advertising (New Research)

Content marketing and native advertising can accomplish similar goals, so which tactic provides the greater ROI, and which is right for your business? This post shows the results of new research from Fractl and Moz, and has the answers you need.

Stop Bidding on These Brand Keywords in PPC

What's your stance on bidding for brand keyword terms: Always? Never? No matter where you fall on the spectrum of opinions, this approach will likely open your eyes and help you put more money in your clients' pockets.

Maximize ROI via Content Distribution Networks

Looking for wider distribution on your content? Seer Interactive shares their data and lessons learned from working with a variety of content distribution networks in 2014.

How to Use Facebook for Targeted Content Promotion

With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.

Use Paid Promotion to Refine Your SEO and Make Your Visitors More Valuable

Ever considered paid promotion in your online marketing plan? It isn't just about reaching more people; it can help refine your headlines, remarket your brand, and quite a bit more.

How To Knock 70% Off Your Facebook CPA

Whether you're already involved in Facebook advertising or thinking about getting started, knowing our three-step process for bringing down your cost per acquisition on Facebook can't be a bad thing! On average we see 70% reductions in CPA through Facebook adverts when following the simple process.

How To Use Match Types Effectively in Paid Search

Just the phrase "keyword match type" sounds incredibly dry, right? Even so, the incredible importance of a well thought-out (and executed!) strategy for dealing with match types can’t be understated.

Harmonising SEO & PPC - A Practical Guide

This article focuses on when and where you should use both and how you can integrate SEO & PPC in a practical way to enhance both of them.

Take Your Brand to a New level with Linkedin Ads

Ok, it’s obvious that no one would take up LinkedIn ads unless there’s an advantage for using it. So how does a LinkedIn ad get a leg up over other paid ad platforms?

Secondary Data: The Information Your AdWords Account is Missing

The use of Secondary Data in an AdWords campaign can lead to a significant improvement in outcomes for the client. The PPC manager can use this data to make informed decisions about where to take an AdWords campaign.

Google Grants - An Introduction and Case Study for Non-Profits and Agencies

One of Google's lesser-known programs is the Google Grants program. Although the criteria for this are rather specific, it is set up just like an AdWords campaign – albeit with some limitations. If you're familiar with AdWords and are eligible for the Google Grants program, this may be perfect for bringing your non-profit business the online boost it needs.