Digital PR
The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade
Content marketing is big business, but are brands taking it far enough? Here Simon Penson argues that Brand as Publisher is the next step.
The Advanced Guide to Online Publicity Campaigns
Without a doubt, the most entertaining guide to publicity campaigns you'll ever read. You'll laugh, you'll cry, you'll realize this is what you've been doing (or should've been doing) all along. In today's comprehensive post, Samuel Scott outlines the tactics every marketer can and should be following to success — online, offline, or both.
Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails
From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks.
Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing
Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. After being in the same boat for a long time, Tom Mcloughlin shares his agency's experience with running a successful campaign from start to finish, with excellent results.
Here’s How We Found Success By Using A PR Tactic For Agency Outreach
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The Content Marketing Campaign Playbook – Guaranteeing Success in 2016
Planning your content marketing campaigns for 2016? This indispensable guide will help you ensure each one is a hit all the way through. Plus, a free downloadable campaign planner!
How to Hack the Amplification Process
In a special Whiteboard Friday filmed for the Turing Festival in Scotland, Rand takes an in-depth look at how to amplify your tools and content to the right audiences.
How to Get Content into the Hands of Influencers Who Can Help Amplify It
Influencers in your industry can serve as megaphones for your content, but you have to earn their attention and appreciation first. In today's Whiteboard Friday, Rand shows you how.
How Winning an Award Helped Us Refine Our Outreach
Is your outreach falling on deaf ears? Use these tips to add some oomph to your messages and get your emails returned.
Effective Outreach: Making It as Easy as Possible for Journalists to Say "Yes"
When reaching out to journalists for coverage, some techniques will get you noticed, while others are a one-way ticket to the trash. This post gives you an overview of the former. Pro Tip: These tips are applicable to all kinds of outreach, not just to journalists!