Digital PR

The Coming Integration of PR and SEO

Looking to enhance the digital footprint of your brand but not sure where to start? Smartly deploy PR and SEO to propel your business toward success. We show you how to integrate them seamlessly.

The Marketer's Guide to Facebook Graph Search

This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.

The Why, What, and How of Blogger Outreach for Your Clients

Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion.

Is Your Content Credible Enough to Share?

People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.

An Introduction to PR Strategy for SEOs

Jen Lopez and Everett Sizemore invited me to elaborate on the "PR side of SEO" in a detailed Moz post. Here's that post!

How to Get on National TV

Last month, I was on Fox Business News. How did this happen? In this column, I’ll share a step-by-step, replicable process you can use to get yourself on TV.

92 Ways to Get (and Maximize) Press Coverage

I love Ben Affleck's first scene in the movie "Boiler Room." I always felt that the quote above perfectly relates to companies and press coverage. The ones who don’t get coverage will quickly dismiss it as useless and a waste of time and money to pursue, while the ones who regularly get coverage just smile and hope that you keep thinking that way...

5 Steps To Bootstrapping Your PR Efforts

Public relations is just one of those things. It's something that every company knows they should do, but only see two ways of making it happen -- hire an expensive PR firm or cross their fingers and hope for the best. The latter is, well, not really much of a PR strategy. There is a third option, however. Bootstrapping. I've written in the past about how to bootstrap your PR efforts, but never really dug into the nitty gritty. It's a time intensive process, but if you're up for the challenge, getting coverage in some of the top outlets in the world is possible, and even likely.

A Letter to Google from Inbound Marketers

Hi Google. It’s been great between us, hasn’t it? You’ve always provided great research and measurement tools to support a great search engine, and in return, I’ve done my best to create quality material on the web. Inbound marketers and Google working together, we’ve been improving the Internet one quality web page after another for a while now.

Are People Loving Google+ or Hating It?

Quick - who am I describing with these sentiments? great, awesome, interesting, cool, better than Facebook, annoying, boring, and stupid...You got it (and of course the title of the post probbbbably gave it away) - Google Plus (aka Google+ aka Google plus 1 aka the Facebook Killer aka that new Google social thing).

How Much Does Google Make?

Google made $58.8 Billion in revenues in 2013. This post is based on Google's 2010 revenues of $29.3 Billion, and it attempts to illustrate just how much money that is.

Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men)

So you want a career in SEO? Or maybe you already have an SEO role and it's time for a change. Well, I've been doing SEO for five years now and I can safely say that I've endured the pros and cons of almost every type of SEO career situation. So let me give you some insight on the good, bad, and ugly for all of them. ...