Digital PR
The Question About The Reputation Of The SEO Industry
Lately the blogosphere is filled with posts about the reputation of the SEO industry and examples about how some SEOs resort to unscrupulous practices of buying links and black hat methods to reign superiority in SERPs. Nowadays, every Tom, Dick and Harry has a we...
Inbound Marketing Attracts Millions from Google, Salesforce and Sequoia
Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment - $32 million - into Hubspot, the company at the forefront of the Inbound Marketing movement. Hubspot's had impressive growth, reaching more than 4,000 customers in their 4 years on the market. The founders, Brian + Dharmesh, authored an ...
Thumbs Up: Help Raise Money for New Zealand
Today we're taking a different angle than we normally do on the blog. As you know, recently New Zealand and specifically Christchurch was seriously affected by an earthquake on February 22nd. After Rand sent out an email last week for those chosen to participate in the 2011 Ranking Factor. our friend Kalena Jordan from Search Engine College resp...
The Next Generation of Ranking Signals
Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 - 2002: PageRank + On-page 2002 - 2005: Anchor text + Domain name + PageRank + On-Page 2005 - 200...
The Bing Sting Facts: Why Bing Isn't Copying Google
For anyone who hasn't been following this week/last week's whole Google and Bing copying and not copying saga, let me fill you in. Google noticed late last year that Bing were showing the same result as Google for a misspelled query (torsorophy which should have been spelt, tarsorrhaphy). But Bing showed no spelling correction in their result. The news was broken via Danny Sullivan in another great investigative journalistic pieces.Level Up Your SEO Skills With Our Free Training
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Summary of the #FutureSearch Talk with Google, Bing & Blekko
Wow. Today has been interesting - I woke up to the news that Bing copies Google search results and I've ended my day watching a live cast debate between Google, Bing and Blekko over on BigThink.This post wraps up some of my thoug...
Is SEO Immoral?
Inquiring Quorites want to know: Is SEO immoral? We search for relevance via the search engine. By learning and manipulating the system to accomplish its goal, SEO makes it more likely that you will come upon a target that is irrelevant. Thereby, wasting...
SEOmoz Pie Eating Contest Live at Noon Pacific Today!
As 2010 comes to an end we've got a lot to celebrate at SEOmoz, so today we've decided to take a little break and do something completely silly: we're having a pie eating contest, and you can watch the recording now.
Answers to the SEO Professional's Litmus Test
Yesterday I wrote a post: Ten Question Litmus Test for Professional SEOs. Today, as promised, I'm providing my answers to these questions. Note that these aren't the only way(s) to answer correctly, as some of the questions are more open-ended. In the answers, you'll also see citations to sources for the answers. Which is more likely to have a positive impact on a...
Ten Question Litmus Test for Professional SEOs
A few years back, I wrote a popular post on SEOmoz featuring a set of questions I felt were a litmus test for SEOs seeking to charge for their consulting services. It's time to revisit that, as many of the answers have changed and the baseline has moved (forward). If you're in the SEO business professionally - either as an in-house marketer helping your team with SEO or as an SEO c...