Digital PR

A Comprehensive, Intro to SEO Powerpoint Slide Deck

For the past few years, I've given numerous presentations introducing SEO to new audiences of marketers, engineers and executives. With the end of SEOmoz's consulting business this past January and the completion of our final contract obligations this Spring, I thought it would be wise to share the 190+ page deck to hopefully help those of you who are tasked with introducing SEO to your co...

Best SEO Blogs: Top 10 Sources to Stay Up-to-Date

Like many overly-connected web junkies, I find myself increasingly overwhelmed by information, resources and news. Sorting the signal from the noise is essential to staying sane, but missing an important development can be costly. To balance this conflict, I've recently re-arranged my daily reading habits (which I've written about ...

Some Opinions on the SEO Myths & Realities Fight

A few weeks back, Stephan Spencer authored a post for SearchEngineLand entitled 36 Myths that Won't Die But Need To. I certainly recommend checking out the post, but be warned of some highly contentious comments. The tweets and offline feedback were similarly up-in-arms and it's easy to understand why. ...

Take the 2010 SEO Industry Survey; Your Peers Need You!

I am very excited to announce that we have just put the finishing touches on our second SEO Industry Survey! We ran our first industry survey in 2008, and learned and shared a lot about the SEO community. This survey follows up on a lot of questions we asked last time, but includes a greater focus on other areas of organic...

KPI's and Monthly Objective Metrics for People Who Do SEO

Today’s post is part inspired by a brilliant question that came up recently in Q&A. The question was based on targets and objective setting for SEO’s and it went something like this: What metrics should an SEO’s monthly objectives be based on? Having spent a good portion of my SEO career managing SEO teams in-house, this question really re...

10 Professional Development Tips to Boost Your SEO Career

So it's a new year (doesn't 2010 feel like the future?!) and it's a new you. As Pete blogged last week plenty of new year's resolutions are being set. For many this may involve getting a better or job or getting paid more money. This post is for you. Hopefully by the time you've read this post you'll have some ideas to tu...

The Job Landscape in Search, Design and Social Media

In late October Forum One Networks put out a white paper titled "Online Community and Social Media Compensation." I applaud their efforts, but, I think they create an unrealistic view of the job space in online media. One, I think the surveyed companies over-represent corporate ...

Do Former Search Engine Insiders Make Great SEOs?

You may have noticed recently that there's a trend of folks who leave search engines crafting their own startups. It made me wonder - how are these individuals doing with the SEO on their own sites? Have they engaged a secret formula that the rest of us don't know to achieve incredible results? Or are they languishing in poor accessibility and SEO tactics gone awry? Since many of these ...

Learn SEO in 30 Minutes a Day

Learning SEO can be a daunting experience. To make this process a little easier, I have broken down my method for learning SEO into bite-sized chunks that can be completed in 30 minutes or less. I have also tried to create a mechanism to make it easier to get help and expand personal networks.

GFGI

A note to all new and learning online marketers, I have been reading SEO & PPC resources, blogs and forums for much longer then I have been contributing to them. In fact, it is only in the last year, and more seriously in the last 6 months, that I have spent any real time in the online SEO communities. So I don't know how some who have been around for much longer have managed to stick around without killing someone. No wonder Darren sometimes comes across as cranky!

10 Tips for Getting (or Keeping) Your Next Search Marketing Job

As the economic climate worldwide has shown uncharacteristic elements of strife and turmoil, I've been getting more and more questions asked about finding and keeping a job in the Internet marketing space. As a CEO, and someone who employs quite a few folks, I think I can give some fairly detailed, albeit personal, advice on this topic. So - if you want to keep the job you've got, or ea...

An SEM's Guide to Surviving Redundancy

I hope you read this post and enjoy it. I also hope you never need it. In the 'current economic climate' there is a chance that any company may have to 'restructure' or even cease trading altogether. These events are no fun for any employees involved, but I'd like to share some advice that will help you prepare for and cope with the worst situation if it arises.