SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
How to Use Six Google Analytics Reports to Complete a Website Content Audit
I'm a big believer that no good content marketing strategy should begin without a comprehensive audit of the website’s current performance. The simple reason is that you cannot plan ahead if you do not already have a great understanding of where you currently are. In this article, I will show you how a content audit with six important Google Analytics reports can help you make some sma...
How to Get the Data You Need from Google’s Search Analytics API
By executing this easy-to-use script, you'll be able to unlock a mountain of useful data.
Here’s How to Break down Reporting Options in Mobile Analytics
Do you know what your reporting options are when it comes to mobile analytics?
Why You Should Use Adjusted Bounce Rate and How to Set It Up
Put simply, bounce rate doesn't do what a lot of people think it does: It does not tell you whether people are reading and engaging with your content in any meaningful way. This post shows you a way to change that.
The Strategy That Helped Sprout Social Double Its Blog Traffic
By being attentive to the user-insight gleaned from their website, Sprout Social turned a few simple tweaks into a bonafide blog-optimization strategy.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
One Size Does Not Fit All: Driving Conversions Through Audience Analysis
It's no longer just "we need more content," but "we need the right kind of content for the right kind of audience at the right time in their journey." Sarah Gurbach details research tools and strategies for understanding your audience.
Seven Simple Tips for Insightful A/B Testing
Marketing is full of cliches, but one that has stood the test of time and still rings true is "When in doubt, test." Are you testing your assumptions?
Content, Shares, and Links: Insights from Analyzing 1 Million Articles
This summer BuzzSumo teamed up with Moz to analyze the shares and links of over 1m articles. We wanted to look at the correlation of shares and links, to understand the content that gets both shares and links, and to identify the formats that get relatively more shares or links.
A Practical Guide to Conducting Qualitative Usability Testing
Usability is not for the faint of heart, but the insight gleaned from the endeavor can better connect your brand to its core audience in ways you likely never imagined.
A Practical Guide to Content and Its Metrics
What are the different types of content, and which metrics should we use to figure out whether they were successful in reaching their audiences? In this practical guide, Gianluca offers his approach and a wealth of additional resources.