SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
5 Actionable Analytics Reports for Internal Site Search
By mining your internal site search data, you can likely uncover some nuggets that'll greatly improve your website's user experience and conversions.
How to Rid Your Website of Six Common Google Analytics Headaches
If Google Analytics was failing to report data correctly, would you be able to recognize and rectify the problem? After reading this post you will.
Misuses of 4 Google Analytics Metrics Debunked
In this post I'll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted.
How to Use Server Log Analysis for Technical SEO
Your server log files, though they may seem bland, contain a wealth of information that you can use in your SEO work. In today's post, Samuel Scott shows you how to find it and take full advantage.
Dead Simple Tips For Measuring Only What Matters
It's true that what gets measured, gets managed. But not everything needs to be managed. These tips make sure you only measure what matters.Level Up Your SEO Skills With Our Free Training
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Advanced Content Analysis in Google Analytics
With the right setup, Google Analytics offers far more than the standard built-in metrics for your content. This post shows how to use content groupings and custom dimensions to maximize your insights.
How to Stop Spam Bots From Ruining Your Analytics Referral Data
Don't give spam bots a free ride on your website. Create an inhospitable environment for the invasive pests in a few simple steps.
Become Intelligent: Use Google Analytics Intelligence Alerts to your Advantage
Use Google Analytics Intelligence Alerts to help you more effectively recognize changes to your website's performance.
Everything You Need To Know About Sponsored Content
Has your business considered sponsored content? Research says it can be a worthwhile addition to your business's marketing efforts.
Avoid Common Google Analytics Bugs and Misunderstandings that Lead to Bad Data
Feel like Google Analytics is giving you bad data? Learn about the settings and bugs that could be tripping you up.