SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
2013 Search Engine Ranking Factors
The results are in! Come check out Moz's 2013 Ranking Factors as Matt Peters presents a preview of the results from the survey and correlation study.
How to Track Website Visitors with JavaScript Disabled
According to data released by Yahoo!, around 2% of users in United States search the Internet with JavaScript disabled. This figure may sound small, but if we consider that number of Internet users in the U.S. was almost 240 million in 2010, we realize that we're probably missing out on the opportunity to track millions of potential visitors, and that's just in the U.S.!
Determining Relevance: How Similarity Is Scored
Today's web search engines have sophisticated ways of measuring whether a web page is related to a given query, based on decades of research in Information Retrieval. Join me as I explore the inner workings of a search engine's relevance engine and explain what it means for SEOs.
Decoding Google's Referral String (or, how I surviVED Secure Search)
With initiatives like Google Secure Search, Universal Search, and Knowledge Graph, it's becoming increasingly difficult for marketers to figure out how and why they receive Google referrals. It's time to reclaim your data by analyzing the VED paramater to make sense of the black hole (not provided) has left in Google referral traffic.
Using Analytics To Grow Blog Traffic And Improve Your Link Building
Any good blogger with a relatively new blog should already be doing a couple of things. Firstly, you should be writing excellent content (old news I know), and secondly you should be promoting your content and your brand all over the place. What follows is a quick look at how we at ThinkTraffic are growing our blog traffic and also how we are using Analytics to make our efforts more effective.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Tracking Google Analytics Events with Google Tag Manager
Google Tag Manager (GTM) is a great tool that can really streamline the implementation of your favorite web analytics tool. Basically you put a container tag on your site editing your template, and then you should be able manage the configuration and the data collection process of your web analytics tool without touching your template again. You should be able to do it, but the trut...
How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings
As inbound marketers, we have access to all kinds of data that offers huge value to our campaigns and businesses. However, this data is only valuable if we can unlock it. Our Data Scientist, Matt Peters, takes us into the world of analytics and shares his tips to help you sort through the data around you to find (and implement) the gems.
Overwriting (not provided) Keywords with Inferred Keywords in Google Analytics
This post describes a method for overwriting the dreaded keyword (not provided) with the keyword which you have inferred that (not provided) represents.
Back to the Future: Forecasting Your Organic Traffic
Great Scott! Today, we will be learning about the importance of forecasting organic traffic and how you can get started. Let's begin our journey.
Mathematical Ideas for Marketers
Math and marketing make a serendipitous pair; who knew? Will Critchlow shares his tips on how mathematical ideas can help us out as marketers by making us better at our jobs, and by helping us understand advanced, abstract concepts when analyzing data.