SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Introducing SERP Turkey: A Free Tool to Split-Test and Gather CTR Analytics of SERP Entries
Measuring CTR data in search engine results is notoriously difficult, and with Google's recent move to HTTPS for logged in users it is probably going to keep on getting harder. What I wanted was a simple way to measure the change in CTR for a given search query's results when I adjusted entries, but nothing existed.... so I built the SERP Turkey tool.
Quantifying the Impact of Google's Keyword Referral Data Shutdown
On Tuesday, October 18th, Google announced they'd be hiding search referral data for logged-in Google searchers. When questioned by Danny Sullivan of...
Advanced Google Analytics - Tips and Tricks
Google Analytics affects everyone in search engine marketing (unless you use another analytics package!) but not everyone knows how to take full advantage of it. To take full advantage of it we have to share knowledge and that's what I'm here to do. I'll be sharing some great advanced segments, how to do multiple goal conversion tracking and the secret success behind cross domain tracking.
Custom Reporting using Google Analytics and Google Docs - The Ultimate Analytics Mashup
Realtime Google Analytics data inside a Google Doc— a panacea! In this blog post I'll show how you can do this yourself, and I've created an easy template to help get you started. Create your own custom reports and slice and dice your analytics however you like!
Getting Rankings into GA Using Custom Variables
Gathering rankings is one of the most annoying and time consuming tasks of an SEO consultant's work. Because of search personalization, it can be near impossible to find accurate rankings for keywords to report to clients or to use to gauge our work's effectiveness. Mike King and I have found a way to get rankings for the keywords driving traffic to your site directly into your A...Level Up Your SEO Skills With Our Free Training
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Understanding the True Power of Language Using Google Analytics
Some of the finest marketing messages in the world are often made up of simple unimposing words. It's their simplicity that turns out to be their USP. Of course in the ever so intimidating online world it would take more than just a one liner to get "CONVERSIONS". Evolution is the key to success and exploring new business opportunities is an integral part of that process and one of the most crucial (and often neglected) aspects of this process is "Language".
Eye-Tracking Google SERPs - 5 Tales of Pizza
The old 10-result SERP isn't what it used to be. We put some of the lastest SERPs to the test with start-of-the-art eye-tracking data, including expanded sitelinks.
New SEO Reports in Google Analytics Now Here
This week we noticed a new feature in our Google Analytics account – a set of reports called “Search Engine Optimization.” Google announced that these reports are out of beta and now available to...
7 Google Analytics Advanced Segments I Love (and you should too)
I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don't go far enough? I've put together a few of my favorite Google Analytics Advanced Segments for yo...
Correlation vs. Causation (A Mathographic)
Tired of infographics? How about a Mathographic? We dive deep into correlation analysis here on SEOmoz, so I thought it might be a good time to review the basics.