SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
An SEO's Guide to RegEx
RegEx is not necessarily as complicated as it first seems. What looks like an assorted mess of random characters can be over facing, but in reality it only takes a little reading to be able to use some basic Regular Expressions in your day to day work.
Guide to Setting up Advanced Segments in Google Analytics for Complex Brand Names
This is a step by step guide to setting up Brand and Non Brand keyword segments for a complex brand – when you have multiple brand keywords and where your brand keywords mirror your non brand keywords. I have used the example of a client with a number of sub brands to demonstrate. Pay attention to the difference between AND and OR statements in the examples....
Does Google Use Facebook Shares to Influence Search Rankings?
Does Google use Facebook shares to rank search results? This post examines some recent modeling and attempts to separate correlation from causation.
11 Analytics Metrics That Are Actionable
Last month I spoke at SAScon in the UK on the topic of getting actions from analytics. It's something that I feel quite strongly about so I wanted to write a post on here to talk about it a little and expand upon what I talked about at SAScon.The key question I want to answer is -"What key metrics should I be tracking?"I can break the answer down pretty quick...
Raising the Bar on Data Sharing: Introducing Open Analytics
On the Internet, there is one thing that is as reliable as the gold in Fort Knox: a website's analytics. How many times do you read a great blog post with amazing infographics or just a post that was very well written and wondered how much traffic that site has received from it? At SEOmoz we strive to be transparent about everything we do, but even our traffic data is something that we don't often shareLevel Up Your SEO Skills With Our Free Training
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The Pros and Cons of In-Page Analytics
Google In-Page Analytics is one of the most intriguing and impressive features of Analytics. Having been around for a few months in beta, now seems like a good time to take a look at the pros and cons of the tool. What's good about it? What doesn't work? What could be improved?
Evangelizing a Data-Driven Culture
Imagine this scenario: It's Monday afternoon, you just spent the first half of your day wading through last week's stas, comparing metrics, data-mining for the greater good, and assembling it into an easy-to-digest summary that speaks to the stats of your company. You sit back, finish off your second (or fifth) cup of coffee, and hit "Send" on the all staff email alias. M...
7 Essential Google Intelligence Custom Alerts That Keep Me Sane
As a data analyst tracking more than 300 websites, the numbers are simply stacked against me. It's hard to give each and every site meaningful attention. Thankfully, the vast majority of these sites don't require active analysis, but I still needed to devise some kind of system that would let me know when something was afoot. Enter Google Intelligence. One of the fabulous things about I...
Tracking Traffic from Google Places in Google Analytics
Google has gone to great lengths lately to incorporate local data wherever it can. Google Place Search rolled out in late October and services such as Google Tags and Google Boost offer increased visibility, for a price. It’s only natural that we would want to know if investing in these add-ons is actually worthwhile. Most of us naturally would turn to Google Ana...
Segmenting Social Traffic in Google Analytics
If you use Google Analytics, you've undoubtedly seen a report like this: The problem is, there's no breakdown of "social media" in this view of traffic sources, and with the dramatic rise of social media marketing, marketers need an easy...