SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
Spot Zero is Gone — Here's What We Know After 30 Days
A month out from Google eliminating position zero, what's changed? PJ Howland of 97th Floor investigates the data and shares key takeaways, from vastly different CTR to the impact of PAAs and beyond.
Measure Form Usage with Event Tracking
When it comes to the forms your site visitors are using, you need to go beyond completions — it's important to understand how people are interacting with them, where the strengths lie and what errors might be complicating the experience. In this edition of Whiteboard Friday, Matthew Edgar takes you through in-depth form tracking in Google Analytics.
Actually Accurate Analytics
Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday.
This Is What Happens When You Accidentally De-Index Your Site from Google
Imagine it: the worst has happened, and a code deploy wipes your site from Google's index. What do you do? Take notes on this real-life hard lesson when their search presence was cut by 1/3 due to exactly that.
Hypothesis Testing in SEO & Statistical Significance
A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.Level Up Your SEO Skills With Our Free Training
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SEO Analytics for Free - Combining Google Search with the Moz API
Wrangling free data into actionable insights is a key skill for any SEO analyst. In today's post, learn how to pull together data from Google and the Moz API to harvest valuable information from the SERPs and turn it into smart recommendations for your clients.
Intro to SEO Competitive Analysis 101
In this Whiteboard Friday, Cyrus walks you through how to perform a full competitive analysis, including how to identify your true competitors, keyword gap analysis, link gap analysis, top content analysis, and a brand-new guide from Moz all about analyzing your SEO competition.
Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool
If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis.
How to Automate Pagespeed Insights For Multiple URLs using Google Sheets
Calculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole.
The Data You’re Using to Calculate CTR is Wrong and Here’s Why
GSC is an imperfect tool, but it gives SEOs the best information we have to understand an individual site's click performance in the SERPs.