SEO Analytics
In theory, you could do SEO without measuring and reporting, but a solid grasp of analytics is essential to success. SEO analytics covers a wide range of topics, but often focuses on performance metrics around traffic, keywords, URLs, page speed, conversion rates, and more.
Beyond performance metrics, research metrics present another focal point of SEO analytics. This includes topics like keyword analysis, backlink research, and other areas to inform your SEO strategy.
Here, you can browse our top resources on SEO analytics, as well as find the most recent blog posts on the subject below.
SEO Analytics and Reporting : Check out our free SEO Learning Center where we've collected the top resources on analytics and reporting.
The Absolute Beginner's Guide to Google Analytics : The most popular website analytics platform in the world, Google Analytics is a must-know platform for all SEOs.
A Beginner's Guide to Google Search Console : A companion to any web analytics platform, Google Search Console offers a wealth of SEO information to webmasters.
When and How to Use Domain Authority, Page Authority, and Link Count Metrics : SEO metrics have a special place in analytics. Rand Fishkin shows you how to use these popular metrics correctly.
The Complete Guide to Direct Traffic in Google Analytics : This article covers a very specific niche topic, but also an important one! Learn why that direct traffic in your analytics platform isn't what you think it is.
How to Automate Keyword Ranking with STAT and Google Data Studio
Unlock the power of your keyword data with Google Data Studio and STAT’s API.
Analyzing Google's Desktop "People Also Search For" Box
We’ll take you through how the PASF has changed over the years and how you can take advantage of everything it has to offer.
What Your Google Tag Manager Container Should Contain
Agencies, are you set up for ongoing Google Tag Manager success? Make your future self happier and more productive by setting up your GTM containers the right way now. Dana DiTomaso shares more tips and hints in this edition of Whiteboard Friday.
SEO Channel Context: An Analysis of Growth Opportunities
This article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.
4 Ways to Improve Your Data Hygiene
We base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for.Level Up Your SEO Skills With Our Free Training
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Exploring Google's New Carousel Featured Snippet
In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.
How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't
When is it right to use metrics like bounce rate, pages per visit, and time on site, and when should they be ignored? Rand adds his two cents to the conversation around whether these metrics are worth considering in this edition of Whiteboard Friday.
Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics
[Filter Bot Traffic Google Analytics] Your Google Analytics data is muddied by spam, bots, and internal traffic that can obscure the true story it wants to tell. Discover exactly how to filter out the junk to get the best data GA has to offer you.
PICA Protocol: A Visualization Prescription for Impactful Data Storytelling
If your presentations are often met with a lukewarm reception, it's time for you to invest in better data storytelling. Learn a smarter strategy for creating convincing, highly impactful data visualizations in this edition of Whiteboard Friday.