SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
Should SEOs and Marketers Continue to Track and Report on Keyword Rankings?
Is the practice of tracking keywords truly dying? There's been a great deal of industry discussion around the topic of late, and some key points have been made. In today's Whiteboard Friday, Rand speaks to the biggest challenges keyword rank tracking faces today and how to solve for them.
Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?
We're hearing a lot about voice search lately, and that trend doesn't seem likely to disappear. But does it have a direct impact on how you should be thinking about your SEO strategy? In today's Whiteboard Friday, Rand discusses what to expect when it comes to the future of search.
Why Mobile-First Is the Only Design Worth Your Investment
If your brand hasn't adopted a mobile-friendly mindset, it's likely you're falling behind the competition.
Architecting a Unicorn: SEO & IA at Envato (A Podcast by True North)
Today, we're bringing you something just a little different. In this podcast episode, True North explores the rocky relationship between SEO, information architecture, and entrepreneurship for one hugely successful online business.
The 15 Most Popular Myths About International SEO, Debunked
If you've been hesitant to start on a global site strategy, the obstacle standing in your way may be nothing more than a myth. Kaitlin McMichael explains the most common misconceptions in international SEO and what you really need to do to harness the power of the international market.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How to Choose a Domain Name
How to choose a domain name: make it brandable, pronounceable, short, intuitive, bias to .com, avoid names that infringe on another company, use broad keywords, and if not available, modify.
Why Listing Accuracy is Important
Whether you manage a single local listing or hundreds, the consistency of your NAP data across the web can make or break your business. With answers for just about everyone, Moz Local's George Freitag stars in this week's Whiteboard Friday covering all the boons and secrets of listing accuracy (give him a warm welcome, folks!).
Everything You Need to Know About Using Yoast SEO for Wordpress
If you have a self-hosted Wordpress site, you'll want to bookmark this guide. Angela Petteys outlines everything you'll need to know about setting up and optimizing the Yoast SEO plugin to get your site search engine-friendly.
How Voice Search Will Change Digital Marketing — For the Better
Voice search is poised to create a seismic shift in our industry. Purna Virji is here to answer three huge questions: who's using voice search, how is it different from text queries, and how can you prepare?
10 Free Online Marketing Tools Every Small Business Owner Needs
May 1st–7th is Small Business Week! In honor of small businesses everywhere, Garrett Mehrguth's put together a list of free SEO tools that will bolster your online marketing efforts without whittling away your budget.