SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
5 Tips to Get Off the Content Marketing Struggle Bus & Create Content Your Audience Will Love
If your brand is struggling to get a handle on what content to create next, it's time to take that concern off the table by learning how to produce content the audience craves.
How Can Small Businesses/Websites Compete with Big Players in SEO?
It may seem like an uphill battle to compete with big sites in the SERPs, but there are tangible SEO benefits to running a smaller site. In this Whiteboard Friday, Rand explains how small sites can target opportunities the big sites can't, despite their natural advantages.
How to Find, Organize, and Strategically Apply Keywords
Walk through the process of creating a dynamic keyword-to-URL map from scratch. If you’re an SEO or content creator and don’t have a dynamic, regularly referenced keyword map, this post is for you.
Game of Featured Snippets: How to Rank in Position 0
If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
Is Your Camera the New Search Box? How Visual Intelligence is Turning Search Keyword-less
A storm of visual-centric technologies are coming together to point to a future of search that makes the keyword less… key. Purna Virji explains.Level Up Your SEO Skills With Our Free Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Most SEOs Are No Better than a Coin-Flip at Predicting Which Page Will Rank Better. Can You?
Are you better than a coin at predicting whether one site will outrank another? Ranking factors are more complex than ever, and according to the results of a survey conducted by Will Critchlow, most seasoned SEOs could be bested by the flip of a nickel.
The Most Effective Way to Improve Sitewide Quality and Rankings (Most of the Time)
How much dead weight is bringing your site down in rankings? Armed with compelling case study data, Everett Sizemore shares his single most effective and scaleable tactic for improving your site's overall level of quality, in most situations.
The Two-Part SEO Ranking Model: Let's Make SEO Simple
It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?
Should You Be Outsourcing SEO Training for Your Team?
Whether you're looking to self-train your SEOs or hire someone else to, there are a ton of considerations involved. Find out which method is best for your own team and make sure you're not wasting time or money in the process.
An Essential Training Task List for Junior SEOs
With 5 detailed projects that drag you through the technical trenches, this customizable training program for Junior SEOs should put you on the road to skill mastery (and a nice career edge) in just a couple of months.