SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
Giving Away the Farm: Proposal Development for New SEO Agencies
By developing an approach that feels less like a sales process, you can build client trust, avoid unrealistic expectations, decrease contract churn, and more. Learn why offering a little extra during the client proposal could net you bigger gains in the long run.
Your Daily SEO Fix: Link Building & Ranking Zero
In Week 2 of our limited edition Daily SEO Fix video series, we explore all things link building — plus how to find and track your keywords that are ripe for a SERP feature opportunity.
Your Daily SEO Fix: The Keyword Research Edition
You have SEO quandaries, we have tools to solve them. Check out four quick videos (starring real, live Mozzers!) designed to help you level up your skills and get the most out of both our free and paid tools.
Strategic SEO Decisions to Make Before Website Design and Build
Asking the right SEO questions before you build a site sets you up for success later on. Check out the most important considerations to make before going all-in with a new website.
How We Increased Our Email Response Rate from ~8% to 34%
Are you wasting time with inefficient outreach emails that get ignored? By testing three tweaks to an existing template, the folks at Directive Consulting were able to more than triple their reply rate and win more guest posting opportunities.
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Moz Academy Training
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Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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A Guide to JSON-LD for Beginners
Structured data is a must-have for many sites, but it can be hard to get a handle on the technical considerations. Learn the important basics of JSON-LD and how to ramp up your education as you apply it.
3 Not-So-SEO-Friendly Trends to Watch Out For
The constant refrain of "SEO is dead!" gets old pretty quickly, but there are some real and present threats to the industry we should be aware of. Daniel Marks describes the trends in question and gives some advice on how to prepare for the uncertain future.
Easy Marketing Investments to Improve Your E-Commerce Store
Learn the best ways to invest time and money into an e-commerce site with a few small-scale investments that can help drive performance on conversions, SEO, and more.
How to Delegate SEO Work Effectively
Feeling swamped or overwhelmed by your projects? Learn tools and tips on project management, organization, and delegation to keep your clients happy and your head clear.
Hunting Down SERP Features to Understand Intent & Drive Traffic - Next Level
SERP features are your insight into what content Google thinks best serves the needs of searchers for any given keyword. Learn how to target and win them with this follow-along educational workflow.