SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
The Beginner's Guide to Structured Data for SEO: A Two-Part Series
SEOs have been talking about structured data for a few years now, but only 17% of marketers are using it. There's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes.
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
You've spend too much time and effort on content creation to share it only once. Check out 4 smart strategies you can implement today to improve the reach of your existing content.
5 Tactics to Earn Links Without Having to Directly Ask
Stop bumming out journalists, bloggers, and content creators by begging for links. Try out some of Rand's tactics in this Whiteboard Friday to earn those links without the painful ask (and low success rate).
"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics
We're so fond of the idea that SEO is hard because it's always changing. But is that really true? Bridget Randolph challenges a common industry refrain and brings us back to the basics of what's really important in our work.
SEO for Copywriters: Tips on Measuring SEO Impact - Next Level
Learn how to use Google Analytics to track and measure the SEO impact of your content efforts.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Paint by Numbers: Using Data to Produce Great Content
It happens to the best of us. Sometimes it is hard to find that inspiration for writing even though we feel a drive to produce more and better content to push marketing numbers. Sometimes we should stand back and let the numbers do the writing for us.
How to Target Multiple Keywords with One Page - Next Level
In this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!
How to Build SEO Strategies Effectively (and Make Them Last)
With all the obstacles of everyday SEO work, how can you build a strategy that lasts? Bill Sebald shares 5 considerations every strategy requires, how to map your course, and how to reset your frame of mind to do your best work in 2017.
Ranking Fluctuations: What to Expect + How to React
Rankings fluctuations can be panic-inducing, but they happen to everyone. In this Whiteboard Friday, Rand discusses why ranking fluctuations occur, the importance of keeping your cool during those darker moments, and how to identify when you should actually be concerned.![Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]](https://outdoorsrank.com/images/blog/banners/5917f8812d8069.98962186.jpg?auto=compress%2Cformat&fit=crop&dm=1532383493&s=f125a968ad9d3a072eb93e2e7b1f1f20)
Tasty SEO Report Recipes to Save Time & Add Value for Clients [Next Level]
By the end of this article you’ll know how to whip up intelligent SEO reports for your clients (or potential clients) that will deliver actionable insights any search chef worth their salt would be proud of. Jo Cameron combines basic metrics and a few culinary metaphors to take your client reporting to the next level.