SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
Presenting Your Findings: How to Create Relevant and Engaging SEO Reports - Next Level
How To Create SEO Reports For Clients: Cobbling together an SEO report can be messy. Learn the right way to approach creating SEO reports for clients, smart things to include, and how to present your data compellingly.
8 Common Website Mistakes Revealed Via Content Audits
Drawing insights from over a dozen recent content audits, Alli Berry outlines the most common website mistakes highlighted by an audit, providing the framework for improving your site content and talking to clients about what changes are needed and why.
How to Face 3 Fundamental Challenges Standing Between SEOs and Clients/Bosses
SEO is more important in 2018 than it's ever been, but the biggest challenges SEOs face still revolve around getting clients and bosses to see its value. In this post, Serge Stefoglo shares methods to tackle three of the most-reported hurdles SEOs must jump to prove their worth.
What to Do When a New Potential SEO Client Contacts You
How do you react when a new potential client contacts you? Discerning between a good fit and an adequate (or poor) fit can be key to both retaining those clients and growing your business. John Doherty walks you through the client vetting process, including the initial call and how to determine whether you should pitch your project or move on.
Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO
If you've ever had trouble getting buy-in or budget approval for SEO, you know how hard it can be to convince stakeholders of the value of your work. Rebecca Maynes offers up advice on how to present your case to execs, educate them on the points they care about, and win respect (and budget) for your SEO efforts.Level Up Your SEO Skills With Our Free Training
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The Very Best of the Moz Blog 2017: Our Top 50 Posts
We've curated a hefty list of the Moz Blog's top posts throughout the year, covering all of our most popular categories. Come check out what you may have missed, see which community members made the Top 10 Comments, and help us ring in 2018 right!
What Do Google's New, Longer Snippets Mean for SEO?
Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level
No matter what kind of site you work on, local SEO will likely have an impact on how your site shows in the SERPs. Jo explains how any business can take advantage of local SEO know-how to win online.
Moz's Brand-New SEO Learning Center Has Landed!
We've rebuilt our SEO Learning Center from the ground up. Check out why we did it, what's new, what's coming, and please let us know your feedback!
10 Things that DO NOT (Directly) Affect Your Google Rankings
Not everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.![How to Prioritize SEO Tasks [+Worksheet]](https://outdoorsrank.com/images/blog/banners/59c361b59ae714.66728064_2021-03-30-230954.jpg?auto=compress%2Cformat&fit=crop&dm=1617145795&s=743b2f576f2f0b770eb99ba0e1f170de)
How to Prioritize SEO Tasks [+Worksheet]
Five tips for prioritizing your SEO work: setting specific goals, identifying important pages for conversions, uncovering technical opportunities via a site crawl, time management, and providing consistent benchmarks and reporting.