SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
How to Get Started Building Links for SEO
If you're just getting started with link building, here's a quick overview of the basics, as well as actionable tips & resources to jumpstart your efforts.
The Ultimate Guide to SEO Meta Tags
In 2019, meta tags are still important. But which meta tags are absolutely necessary, which are dependent on your situation, and which should you absolutely ignore or remove?
Aren't 301s, 302s, and Canonicals All Basically the Same? - Best of Whiteboard Friday
The answer is unequivocally no. In this fan-favorite Whiteboard Friday, Dr. Pete explains how bots and humans experience pages differently depending on which solution you use, why it matters, and how each choice is treated by Google.![The 61 Best Free SEO Tools [100% Free]](https://outdoorsrank.com/images/blog/banners/5cfff5b4dff889.19505976_2021-03-30-220723.jpg?auto=compress%2Cformat&fit=crop&dm=1617142043&s=7f08f84c0c55ee10cd2ca330d97d7a6c)
The 61 Best Free SEO Tools [100% Free]
There are literally hundreds of free SEO tools out there, so we focused on only the best and most useful to add to your toolbox.
Announcing the New Moz SEO Essentials Certification: What It Is & How to Get Certified
Does Moz offer an SEO certification? As of today, the answer is an enthusiastic YES! Check out the details on our new SEO Essentials certification and how you can earn shiny new credentials to show off on your LinkedIn profile.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Now Live for Your SEO Learning Pleasure: The NEW Beginner's Guide to SEO!
It's here! It's here! The brand-new Beginner's Guide to SEO is live and ready to teach another generation of SEOs all about how to optimize sites for both searchers and search engines alike.
The 5 SEO Recommendations That Matter in the End
SEO is an ever-changing game. Here are 5 things that I consider to be evergreen SEO recommendations.
People Ask Their Most Pressing SEO Questions — Our Experts Answer
We teamed up with the good folks at Duda to answer their customers' biggest SEO questions. Read on for insights on topics like international SEO, how much content is enough content, optimizing for voice search, and more!
Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape
Setting the right expectations early can help manage client and stakeholder anxiety when change happens. This 11-point checklist will help you develop highly effective, good-sense strategies for better communication!
How to Optimize Car Dealership Websites
While most verticals require different SEO strategies, car dealerships face particularly complex challenges. What special considerations does this vertical require, and how can they effectively optimize their sites and GMB listings?