SEO Basics

If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.

If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.

Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.

SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.

SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.

The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.

How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.

Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.

SEO Basics Search Engines

Google Glossary: Revenge of Mega-SERP

The Google Glossary is an ongoing attempt to catalog the rich Google feature set and the world beyond 10 blue links.

SEO Basics Branding

How to Use Keywords Throughout Your Marketing Strategy

Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.

Content Marketing SEO Basics SEO Copywriting

How to Write Product Descriptions That Will Make Customers Love Your Brand

Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.

Marketing Industry SEO Basics

Distance from Perfect

All marketing includes some measure of distance from perfect, but no channel is more influenced by it than SEO. Are you moving your site closer to perfect?

SEO Analytics SEO Basics SEO Reporting

Stop Ghost Spam in Google Analytics with One Filter

Don't be distracted by web spam. A simple, easy to use filter could remove the majority of your worries surrounding spam.

SEO Basics

How to Learn SEO: Choose Your Own Adventure Edition

"How can I learn SEO?" is a deceptively simple question. The standard approach is to attempt to appeal to anyone who's interested in SEO without any idea of your previous experience or the actual reasons you want to learn SEO. That's fun. Especially the part about weeding through tons of information that might not even apply to what you want to learn. So let's fix that. This guide is...