SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
The 3 Most Common SEO Problems on Listings Sites
Listings sites have a very specific set of search problems that you don't run into everywhere else. In this post, I'll show you how to deal with three big ones.
What Does an SEO Do In Their Day-to-Day Work
There's far more to SEO than an initial audit and fix for a site. In today's Whiteboard Friday, Rand offers a window into the ongoing day-to-day work of keeping a site in optimal shape in the eyes of the search engines.
The Power of Basic Technical SEO: Case Study
Technical SEO is an area worth your attention and can have a huge impact on the performance of your website.
Are On-Topic Links Important?
How do you decide what's a good link and what isn't? In today's Whiteboard Friday, Rand looks at whether on- and off-topic links are more powerful and what else you should be looking for when building a link.
10 SEO Myths that Friggin' Tick Me Off
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.Level Up Your SEO Skills With Our Free Training
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Recovering from Google Algorithmic Penalties: A Small Business Tells Its Story
Getting dinged by Google penalties doesn't have to be an entirely painful process, provided business owners accept the occurrences as opportunities for meaningful change.
15 SEO Best Practices for Structuring URLs
URL BEST PRACTICES - It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
How To Use Vanity URLs and Avoid SEO Self-Cannibalization
Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.
Hiring for SEO: How to Find and Hire Someone with Little or No Experience
SEOs are in high demand, but that doesn't mean you can't find a newbie and train them up. Find out what you should be looking for when hiring an inexperienced SEO for your team.
Subdomains vs. Subfolders, Rel Canonical vs. 301, and How to Structure Links for SEO
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.