SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
How to do Keyword Research in 90 Minutes
Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).
5 Years of SEO Changes and Better Goal-Setting - Videos from MozTalk 2
These videos are from the second in our series of free presentations at the Mozplex called MozTalks. For those who couldn't attend the last one with Rand and Dr. Pete (or those who'd like to see them again!), we've got you covered. Enjoy, and we hope that you're able to make the next MozTalk!
The Best of the Best: Celebrating the Top 10 of the Moz Top 10 for 2014
We've curated the very best digital marketing content from 2014. Find out who tops this year-end edition of the Moz Top 10 and how you can be a part of the fun.
The Massive Ranking Factor Too Many SEOs are Ignoring
There's an incredibly important ranking factor that SEOs just aren't paying enough attention to, and Rand (as Randa Claus) is here to fill you in with a very special episode of White*beard* Friday.
A Step-by-Step Guide to Updating Your Website Without Destroying Your SEO
Redesigning a website is one of the most neglected areas of online marketing. Often, the right parties are not involved, or they are involved too late, leading to errors, omissions or drastic decreases in site traffic. Don't allow your business to fall into this trap.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
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Guide to SEO Competitor Analysis
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Marketing Resolutions: Moving from Lag to Lead
It's that time again - time to repeat the insanity of setting audacious marketing goals for next year with no plan for how to achieve them. How can we go from looking backward (lag) to charting a path forward (lead)?
How to Avoid the Unrealistic Expectations SEOs Often Create
Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.
Long Tail CTR Study: The Forgotten Traffic Beyond Top 10 Rankings
If your business is still obsessing over a top 10 position in Google, the brand is missing out on some excellent opportunities. Our latest study reveals web prospects are looking well beyond the first page of returned results.
What New SEOs Don't Know Unless You Tell Them: A Reminder from Outside the Echo Chamber
Think everyone knows as much as you do about SEO? Think again. Find out what the average client really knows and what happens when you don't make sharing your SEO knowledge a part of your standard business practice.
How Can the Value of Top-of-Funnel Channels be Measured
Marketing efforts at the top of the funnel, like PR and content marketing, are notoriously hard to measure in terms of their value. In today's Whiteboard Friday, Rand offers three ways you can perform that measurement, as well as some perspective about "serendipitous marketing."