SEO Basics
If you're on this page, you probably want to learn the basics of modern SEO, right? Never fear! Here at Moz, we practically invented basic SEO, and we'll keep you up to date on the latest standards.
If you haven't already, you probably want to read the newly updated Beginner's Guide to SEO. It explains key concepts like how search engines work, keyword research, and the importance of links.
Here, we've listed some of our favorite posts on SEO basics, and you'll find the most recent blog posts below.
SEO 101: The Beginner's Guide to SEO : Start here to understand the basics of modern SEO.
SEO Learning Center : Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics.
The Web Developer's SEO Cheat Sheet 3.0 : If you're looking for basic technical SEO considerations, this 4 page downloadable cheat sheet will get you started on the basics of meta tags and more.
How to Rank : The SEO Checklist: Ranking in Google really isn't as hard as some folks make it seem. In this video, our SEO guru Rand Fishkin gives you a simple checklist for greater visibility.
Keyword Research : The Beginner's Guide to SEO: SEO almost always starts with keywords, so we thought this would be a good place for you to start too.
Setting Up Magento for the Search Engines
Looking to optimize your Magento site for search? It's easier than you think and well worth the effort. With a few simple adjustments, your site could be a favorite of search engines and web searchers.
Outdated SEO Concepts People Still Think are Reality
The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time. This is a call to educate with a look at those concepts that make us do a serious facepalm.
School's in Session at Moz Academy
Enjoy a ton of terrific instructors at Moz Academy for free, and in the process soak up so much SEO knowledge that you'll be able to spread the love and teach others!
Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic
Tapping out of keyword sources and running out of ideas? Use these not-so-obvious ways to get more keywords that'll improve your organic traffic.
A More Robust Process for Dealing with Link Removal Requests
Should you always act on a link removal request, and what action should you actually take?Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Retaining SEO Value in Syndicated Content and Partnerships
Syndication and partnerships are tempting options as we scale our content efforts, but it's far too easy to harm your hard-earned SEO. Here are the steps you should take to minimize any adverse effects.
Get Ahead of Google with Insight into Semiotics
Ever feel like you've optimized the life right out of your site? Learn how semiotics can help you engage with your customers on a human level.
Barnacle SEO: Leveraging Other Sites' Rankings
Like a barnacle on a ship, sometimes the best thing for our SEO is to attach ourselves to the big guys who are already ranking. In today's Whiteboard Friday, Rand shows us how.
Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird
Google Panda, Penguin, and Hummingbird: Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.
Take the SEO Expert Quiz and Rule the Internet
You are master of the keyword. You create 1,000 links with a single tweet. Google engineers ask for your approval before updating their algorithm. You, my friend, are an SEO Expert. Prove it by taking our new SEO Expert Quiz.